Des Hague, Froozer® CEO, Launches “Fuels Fund” Campaign with $1 Million Product Donation

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Froozer® in partnership with Food Bank of the Rockies pledges to support healthy nutrition for CO kids

Froozer Partners with Food Bank of the Rockies

“We believe strongly in supporting and strengthening the communities in which we operate and the Froozer Fuels Fund offers us the opportunity to address the challenging issue of childhood hunger in a meaningful way” -- Froozer CEO Des Hague.

Froozer®, a rapidly-growing provider of healthy frozen snacks, launched the Froozer Fuels Fund with a pledge to donate $1 million in product to Food Bank of the Rockies. The donation will support the organization’s Kids Café Program, which provides after-school and summer meals to children at risk for hunger.

Froozer® announced the pledge September 27, 2016 at the Vickers Boys & Girls Club in Denver, a Kids Café Program participant. Denver Mayor Michael Hancock, who grew up going to the local Boys & Girls Club in Northeast Denver, welcomed the donation and thanked Froozer for its commitment to nourishing the city’s youth. Thanks to the Froozer Fuels Fund, participants in the Kids Café Program will receive $100,000 worth of Froozer frozen fruit and vegetable snacks annually for the next decade.

"Access to healthy nutrition and smart snacking is the foundation of a successful future of our children," stated Hancock. "We thank Froozer for stepping with this very generous donation to Food Bank of the Rockies as this is an important next step to eradicate child hunger and malnutrition in Denver, in Colorado and across the country," concluded Hancock.

“We believe strongly in supporting and strengthening the communities in which we operate and the Froozer Fuels Fund offers us the opportunity to address the challenging issue of childhood hunger in a meaningful way,” said Froozer CEO Des Hague.

The sole purpose of the Froozer Fuels Fund is to support good nutrition for at-risk and underserved youth in Colorado and eventually, nationwide. With one in seven Coloradans worried about where they will find their next meal – and nearly half of those residents children, there is no better place to launch this initiative than in Froozer’s hometown of Denver, working with one of the state’s leading hunger relief agencies.

Food Bank of the Rockies provides free hot meals or shelf stable packaged meals to children at more than 80 sites across the state through its Kids Café Program. Last year, the program distributed 635,709 meals, both after-school and during the summer.

“Nearly 1 in 4 kids in Colorado lives in a family struggling to put food on the table. Thanks to Froozer’s support, we’ll be able to provide additional nutritious and kid-friendly food for children who don’t always have enough to eat,” said Food Bank of the Rockies CEO Kevin Seggelke.

Research has shown that children who suffer from food insecurity have more social and behavioral problems and are more likely to experience development impairments.

“In the long term, we hope that our campaign is only the beginning of a cause that will help to eradicate childhood hunger and malnutrition,” remarked Froozer President Rich Naha.

About Froozer® - "simple ingredients. real nutrition.®"
Froozer®, a rapidly growing frozen snack innovator of 100% freshly harvested fruits and veggies, picked at the peak of their ripeness, flash-frozen whole and blended for optimal taste, nutrition and digestion. Natural fruits and veggies in all their glory, nothing added or subtracted, not even a drop of water. Available in three delicious flavors - STRAWBANANA BLISS, TROPICAL SUNSET and BLUE ALOHA - in 6-pack boxes. Look for Froozer® in your local grocery store freezer at select fine retail locations in the Denver Area, including Whole Foods and Alfalfa's, and various select retailers in Arizona, California, Connecticut, New Jersey, Oregon, Washington State, Rhode Island and Alaska, or place your order for a 48-count box at or to have your Froozer® delivered directly to your home or office.

For more information:
Contact: Renate Siekmann, VP Marketing, Corporate Strategy and Communications, Froozer®
Phone:215-539-9481, Rsiekmann(at)froozer(dot)com
Connect with Froozer® on Facebook or Twitter

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Des Hague
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