We put your personalized message directly into consumers’ hands.
Toronto (PRWEB) January 07, 2016
Would your dealership benefit from a 22 percent increase in repeat customer service business?
How about a 10 percent increase in accessory sales, a 15 percent increase in all repeat sales and a 10 percent increase in customer satisfaction?
Such results are achievable when you use the top-shelf Customer Management System (CMS) developed by Marketing Loyalty Solutions Inc., a company that has managed customer databases at North American automotive and powersports dealerships for the past 20 years.
“Our CMS program keeps your dealership top-of-mind with existing customers for three years after the sale, and it reaches out to new customers in the market for the products you sell,” says Jeff Stephen, CEO. “We put your personalized message directly into consumers’ hands.”
That’s an important point in a retail environment that increasingly relies on electronic communication to reach customers, says Danny Neveu, vice president of sales and marketing.
“Some dealerships ask new customers for permission to keep in touch through email, but too often, those messages go straight into a spam box,” Neveu says. “Plus, email messages cannot reach new customers who don’t have a relationship with your business yet. It is a business mistake to rely solely on electronic communications. A multi-channel approach to maintaining and attracting customers is essential today.”
Stephen and Neveu delivered that message to dealers in October at the 2015 American International Motorcycle Expo in Orlando, Fla.
Why Direct Mail?
Direct Mail is more effective in all the ways that count. According to Experian Data Quality, businesses spent $93.6 billion for traditional offline marketing, which includes direct mail, in 2012. The U.S. Postal Service reports that conventional mailings increase the lift of local ads by 44 percent and online campaigns by 62 percent.
According to the Direct Marketing Association, 79 percent of consumers act on direct mail immediately, as compared to just 45 percent who deal with email right away.
“Existing customers respond 3.4 percent of the time to a well-designed and quality-produced post card that they receive in the mail,” Neveu says. “Compare that to the 0.2 percent response rate for email messages.
“That’s significant when you consider that a 5 percent increase in customer retention increases profits by 125 percent.”
Plus, direct mail has a longer shelf life than electronic messaging, and discounts or coupons in hand are more convenient and believable. Direct mail is not lost in an avalanche of emailed offers that drop into a customer’s inbox, nor are they plagued with computer viruses.
“Direct Mail is seen as more trustworthy,” Neveu says. “67 percent of those who receive direct mail from a company that they patronize see it as far more personal than a blanket email.”
Elements of Marketing Loyalty’s program
Marketing Loyalty’s three-year CRM program solves those issues by offering
- Data cleansing, management and scheduling through a Web-based CMS. It hosts and backs up customer data for client recovery, if necessary. It also offers data integration, invoicing and reporting tools.
- Customer loyalty and retention: Marketing Loyalty’s after-sales follow up program keeps you and/or your network top-of-mind. It delivers timely, relevant and personalized messages, based on customer buying habits, 12 times over three years. The messages integrate with all manufacturer reward programs.
- A Web-based service: Handled completely by Marketing Loyalty, it allows dealer employees to focus on the immediate needs of customers who are poised to buy.
For information about Marketing Loyalty Solutions Inc. and how it can increase sales and profits from new and existing customers, contact Danny Neveu at (866) 757-0750, ext. 16 or dannyn(at)marketingloyalty(dot)com. Visit Marketing Loyalty Solutions online at http://www.marketingloyalty.net.
Marketing Loyalty Solutions Inc. and its sister company RBI Inc., with offices in Toronto, Montreal and Los Angeles, have offered customized business intelligence solutions to North American clients for more than 20 years. Marketing Loyalty Solutions specializes in customer loyalty for companies in the automotive and powersports industries.