SoftTrix Expands Its Offerings With New Digital Marketing Group

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SoftTrix Web Solutions, an offshore web design and digital marketing solutions company, announces the creation of a dedicated digital marketing group.

SoftTrix Web Solutions today announced in a press meet held in Chandigarh, that it is enhancing its offering with a dedicated Online Digital Marketing Group. The newly formed group will be comprised of professionals with long experience in online digital marketing, including Google Adwords management through a selection of PPC tools. The members selected for inclusion in the group are digital marketing, strategy, and interactive specialists.

The new initiative of the company will be spearheaded by Jason Derby, Director of Digital Strategy at SoftTrix. Derby brings over a decade of digital marketing, and PPC management ( expertise which expands SoftTrix Web Solution’s preexisting client offerings.

"We've for quite some time believed that integrated digital marketing is a methodology, not a list," said Ashwani Kumar, the M.D. of SoftTrix. "What constitutes 'online retailing' is evolving and expanding rapidly, and the biggest driver is technology. So that's what we are investing in."

The Digital Marketing Group will work both in collaboration with and autonomously from the company's core groups, offering the exclusive ability to upgrade existing client marketing services and also work as a stand-alone offering for completely new customers. From high-level strategy to cutting edge marketing tactics, SoftTrix now offers a matchless digital marketing campaign management acumen.

"Our newly formed group will have the ability to deliver much more brilliant results for both new and existing customers," Derby said. "We plan to upgrade SoftTrix Web Solution's existing integrated digital marketing services with more profound data, enhanced analytics, and above all, a devoted group of experts who can both enhance and optimize customers' digital efforts."

"We comprehended the opportunity to invest in our customers'— and in addition in our own—long term digital strategy," Ashwani Kumar, founder of the company, said. "What this dedicated team offers in terms of strategy, innovative solutions, best practices, and experience will be significant for our success, but, will prove even more fruitful for our customers."

The new digital marketing team will offer strategy, development, and implementation for PPC (Pay-per-click) / SEM (Search Engine Marketing), social media, and Google analytics.

About SoftTrix Web Solutions

SoftTrix is a leading ecommerce PPC agency ( based in Mohali, India that offers robust Pay Per Click or Paid Search services to both local as well as international customers. From strategy formation to campaign management the company delivers end-to-end solutions in the field of online digital marketing. For more information please visit:

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Ajay Chaudhary
since: 11/2009
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