SaleCycle launches on Google Tag Manager to make it even easier to improve customer journeys online

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Leading behavioral marketing company SaleCycle have been included in the tag template container of Google Tag Manager. Inclusion in the tag container of Google Tag Manager makes it easier than ever for SaleCycle clients to switch on their tag and receive the additional benefits of being part of a tag management solution.

SaleCycle Launches on Google Tag Manager

SaleCycle Launches on Google Tag Manager

We’re excited to be part of the fantastic Google Tag Management solution and the opportunities it’s going to give us to innovate with our clients in the future.

Leading behavioral marketing company SaleCycle have been included in the tag template container of Google Tag Manager. Inclusion in the tag container of Google Tag Manager makes it easier than ever for SaleCycle clients to switch on their tag and receive the additional benefits of being part of a tag management solution.

The integration allows enterprise ecommerce brands to configure and manage the SaleCycle tag via the Google Tag Manager interface. This configuration means that some of the setup and management that allows SaleCycle to collect data about all website visitors for the purpose of personalization and remarketing, is easy and straightforward.

Collecting data in an ordered and structured manner is what allows SaleCycle to fulfil both its email and SMS based remarketing solutions as well as its real-time interactions via its On-Site Remarketing solution.

SaleCycle’s Head of Product Michael Barber said ‘Google made it really easy for us to join the elite group of technology providers that are included in its tag container. We’re excited to be part of the fantastic Google Tag Management solution and the opportunities it’s going to give us to innovate with our clients in the future.”

He continued to say, ‘Tag management has always been a key part of our solution for the enterprise marketers we work with. Collecting, processing and storing data for the purposes of remarketing is what we do best. Working with Google Tag Manager on the collection part of our solution will enable us to configure our products to be even more efficient, even more targeted and deliver greater results.’

To read more about SaleCycle’s behavioral marketing solutions visit http://www.salecycle.com/behavioral-marketing/

About SaleCycle:

Founded in 2010, behavioral marketing company SaleCycle helps businesses create better customer journeys online.
Putting customers at the heart of everything they do, SaleCycle uses behavioral data to help optimize conversion rates, recover abandoned sales and increase customer lifetime value. The end result? Increased online sales.

With offices in the USA, UK, France, Singapore and Sydney, SaleCycle fuels the growth of over 500 companies, including the likes of Ralph Lauren, IKEA and Virgin Atlantic.

Find out why people love what SaleCycle do at http://www.SaleCycle.com

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Jack Ford
SaleCycle
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SaleCycle
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