The Path to Purchase Institute Honored 130 Women of Excellence

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The Path to Purchase Institute honored 130 Women of Excellence who have distinguished themselves through their leadership and involvement in influencing shoppers along the path to purchase.

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The Path to Purchase Institute honored 130 Women of Excellence on September 21 at an awards reception held in conjunction with the Path to Purchase Expo in Rosemont, IL. Honorees distinguished themselves in the industry through their leadership and involvement in influencing shoppers along the path to purchase. The Institute selected Women of Excellence honoree Amy Hahn, Senior Vice President of Marketing at Ahold USA, to speak at the awards reception.

A committee of Path to Purchase Institute senior staff and Shopper Marketing magazine editors selected this inaugural class of Women of Excellence who represent companies such as 7-Eleven, Bayer, Clorox, Coca-Cola, Colgate-Palmolive, Crayola, CVS, Del Monte Foods, Hershey, Johnson & Johnson, Kellogg, Lowe’s, Meijer, MillerCoors, Nestle, Petco, Samsung, Sargento Foods, Starbucks, Target and Walmart.

View a complete list of the Path to Purchase Women of Excellence.

Catalina, Coca-Cola, FCB Red, Geometry Global, The Mars Agency, Mirum, Saatchi & Saatchi, Sandbox, Shoptology, TPN and WestRock sponsored the awards reception.

About the Path to Purchase Expo
The Path to Purchase Expo, an official event of the Path to Purchase Institute, is the leading conference and trade show for retailers and manufacturers responsible for influencing shopper behavior and decision-making along the path to purchase.

About the Path to Purchase Institute
The Path to Purchase Institute, a division of EnsembleIQ, is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. Learn more at p2pi.org.

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Kevin Jackson
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