Hospital Marketing Agency Smith & Jones Releases Internal Alignment Tool

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Download this tool now to help improve your organization’s company culture.

The Hospital Marketing Internal Alignment Analyzer helps measure how well individual employees reflect their hospital's core values.

The goal of this tool is to help hospitals and health systems deliver a better patient experience.

Hospital marketing agency Smith & Jones recently published a tool that will help hospitals and health systems improve company culture.

Available for download from the agency’s website, The Hospital Marketing Internal Alignment Analyzer is an interactive tool that measures how well individual employees reflect their organization’s core values or brand pillars. The tool includes a brief introduction to Smith & Jones’ internal alignment process and a template for users to complete the exercise on their own.

“The goal of this tool is to help hospitals and health systems deliver a better patient experience. In order to provide this level of care, it’s imperative that employees reinforce brand messages including core values,” Smith & Jones CEO Mark Shipley said. “Core values drive company culture, and company culture drives a positive customer experience.”

Use this tool to determine if employees are a perfect fit for your organization, need help improving, or if they are not well-suited for their roles. If marketers have any questions about how to use The Hospital Marketing Internal Alignment Analyzer, they can reach out to Smith & Jones President David Vener at 518-279-7950. He’s happy to help.

With this tool you will learn:
-Which employees are a good fit for your organization
-What core values need better reinforcement
-A better outlook of your company culture

The tool is available to download on our website at smithandjones.com.

Smith & Jones is the marketing communications agency exclusively focused on helping hospitals and health systems outsmart their competitors. We imagine an America where healthcare is truly personal, where everyone has local access to a superior customer and clinical experience, and as a result, people live healthier lives. We contribute to that vision by helping our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Together, we change the outcomes.

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Caroline Murray

Mark Shipley
@smithandjones1
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