New York, NY (PRWEB) September 29, 2016
The campaign focuses on a huge range of topics including price transparency, generic drugs as a low-cost alternative to brand names, the important role played by pharmacy benefit managers in keeping prescription costs low, and telemedicine. The issue culminates in a series of patient stories from across the country which exemplify the American struggle to afford decent healthcare.
Healthcare Access is a print and online campaign, distributed within today’s edition of USA Today in New York, Washington, D.C., Baltimore, Los Angeles, and Chicago, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component of the campaign is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
The digital homepage and centerspread of the print campaign features a story of the life-altering struggle of patients living with medical debt. Through the sagas of 3 different family patient stories, Mediaplanet uncovers a sinister reality for many living across the country who are unable to afford care. According to Caitlin Donovan, director of outreach and public affairs at the National Patient Advocate Foundation, “prices are going up dramatically and insurance networks are getting smaller and insurers are increasingly pushing the large percentage of the cost of care to the patients.” Ms. Donovan and the patients and families in the narrative stress the importance of staying optimistic and not assuming you have to pay the whole bill – there’s always room to ask for a payment plan and inquire about available scholarships.
This campaign was made possible with the support of Healthcare Financial Management Association, the Pharmaceutical Care Management Association, the Center for Disease Control’s National Center for Injury Prevention and Control, the American Benefits Council, the Alliance to Fight the 40, the National Business Coalition on Health, the National Patient Advocacy Foundation, the National Association of ACOs, the Employer Healthcare & Benefits Congress, the Corporate Wellness Magazine, the Urgent Care Association of America, FastMed, Health e(fx), the Institute for Healthcare Improvement, Novu, Mental Health America, the Postgraduate Institute for Medicine, the Healthcare Information and Management Systems Society, and the National Organization for Rare Disorders.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.