Technology Acquisition Creates Nationwide Pub Quiz

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Virtual Jukebox acquires Coadunatio to offer the UK pub industry a nationwide pub quiz

Pioneering provider of cloud-based music systems to the UK hospitality and retail industries, Virtual Jukebox, has acquired digital signage and interactive content company Coadunatio to offer a nationwide pub quiz to the UK pub industry.

The acquisition follows a successful trial in which the firms created the Live BBC Popmaster quiz for Children in Need, as well as trials planned with significant pub groups. Virtual Jukebox has acquired Coadunatio in order to roll out the pub quiz offering across more venues as an integrated music and quiz using the Virtual Jukebox system.

The Virtual Jukebox pub quiz platform will allow pubs nationwide to compete against each other in one big quiz. Run from digital screens within the pub, the simple operation will ensure all pubs keep to the same format, allowing locals to vie for the title of ‘Best Pub Quizzers’ while creating a fun, competitive and community atmosphere for locals and newcomers alike.

Andy Hill, CEO of Virtual Jukebox, says; “Coadunatio is a technology company with complementary skills to those in Virtual Jukebox, and this has allowed us to create a pub quiz format that is simple for pub chains to roll out nationwide. In order to create a platform big enough for chains, we needed to find a partner who had all the technology in place and tested, and acquiring Coadunatio has allowed us to enter the pub quiz market a year earlier than planned with a team that knows this market better than anyone I have ever met.”

An important part of British pub heritage, the pub quiz continues to prove a popular entertainment format, with a recent study by Greene King revealing that 61% of the UK

population has taken part in a pub quiz . The Virtual Jukebox pub quiz platform will allow venues to take advantage of this demand, providing a slick quiz offering that can be presented with a professionalism and consistency not always associated with a pub quiz!

Michael Lawrence says, “We launched Coadunatio 2 years ago, and have developed a strong platform to provide professional interactive content. In a digital age, it is important for hospitality venues to grow with consumer trends, adopting the technology their customer demands. By joining Virtual Jukebox it will provide us with the route to market we need to ensure we can bring professional digital services – starting with the nationwide pub quiz.”


Notes to editors:
For any media enquiries and information requests including interviews, features, events and photography, please contact:

Lottie Armstrong
Fleet Street Communications
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Maisie Johnson
Fleet Street Communications
T: 020 3567 1290
E: maisie(at)

About Virtual Jukebox

Virtual Jukebox is a leading background music service that puts millions of tracks at customers’ fingertips. Encompassing all popular genres, the wide-ranging music library contains every chart hit ever, from the obscure to the unforgettable. Virtual Jukebox is the key partner in helping venues deliver the digital experience and drive higher customer spend.

CEO Andy Hill is a serial entrepreneur and innovator. Hill was previously founder and CEO of I Like Music, the joint venture partner in Virtual Jukebox Ltd.

COO Adam Castleton has extensive technical and operational experience, working with companies such as ITV, 3M and Western Digital. Castleton was previously Head of Digital Strategy at London and New York Digital Agency, Rawnet.

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Maisie Johnson
Fleet Street Communications
+44 2035671290
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