New York, NY (PRWEB) September 30, 2016
While 70% of American’s view manufacturing as the most important industry for a strong economy and national defense. The National Association of Manufacturers estimates that in the next decade this sector of our economy will not be able to fill 63% of available skilled labor positions as less than 10% of high school and college graduates are entering the industry. Thus, this campaign will look to shed light and advocate for America to invest in the “Factory of the Future.” Highlighting the innovative technologies and work place environments now being used to optimize and enhance all areas of the supply chain process. Coupled with the innovative job opportunities available to those who are looking to invest in their countries future.
The print component of this campaign is distributed within today’s edition USA Today with a circulation of approximately 250,000 copies and an estimated readership of 750,000 readers in the cities of San Francisco, New York, DC/Baltimore, Chicago, Seattle and Detroit. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
Country music star and Made in America movement advocate Toby Keith graces the cover of this publication as to shed light on the root of his patriotism. After over two decades in the music industry, Keith has as well as continues to dedicate a number of his records to advocate for the importance supporting our nation, it’s individuals as well as the products made within our boarders. Thus, Toby sits down to discuss the importance of these beliefs and why others should share in his patriotism.
This campaign was made possible with the support of the: Cooper Tire & Rubber, VAI, UL, Gensuite LLC, Hitachi ID, Jabil, Gensuite LLC, Westex, Occupational Safety and Health Administration, MAPI, IEEE Computer Society, Association for Manufacturing Technology, PTDA, ICP Online Job Board, Manufacturing Institute, National Association of Manufacturers, MikeRoweWorksFoundation, Made in America Movement, NAEM, The Reshoring Initiative, Institute For Supply Management, MESA International.
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