New York, NY (PRWEB) September 30, 2016
In partnership with natural skin care line MyChelle Dermaceuticals, the campaign encourages all readers to feel good about themselves while showcasing the companies that share this same message.
A leader in advanced, bioactive skin care, MyChelle’s 360-degree approach to beauty is to provide clean, conscious, and comprehensive products for a lifetime of natural, healthy skin. The brand’s full line of highly effective targeted treatments is ethically sourced and formulated with clean active ingredients that provide unmatched, professional results.”
Committed to full transparency when it comes to the botanicals and high-performance ingredients they put in their skin care, MyChelle is proud to be a Founding Member of EWG VERIFIED™. The Environmental Working Group’s new verification program from the Environmental Work Group helps consumers quickly and easily identify personal care products, including cosmetics, that meet the organization’s strictest standards.
All MyChelle products are Vegan or Vegetarian, Cruelty-free, and Free of Phthalates, Parabens, Sulfates, Ureas, Artificial Fragrances and Colors, Petroleum, GMOs, and Gluten.
The print component of “Body Empowerment” is distributed within USA Today in the New York, South Florida, Los Angeles, Atlanta and Chicago markets with a circulation of 250,000 copies to an estimated readership of 750,000. Its digital component was distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital campaign, click here.
The campaign was made possible with the support of Healthy is the New Skinny, Dia&Co, MyChelle, BeautyCon, JustFab, SheaMoisture, Z by Zevara, BollyX, Honey’s Child Boutique, Simply Be, Dascha Polanco, Gina Rodriguez, The Body Positive, Pretty Pear Bride, Iskra Lawrene, and Aerie for American Eagle.
About MyChelle
The pioneer and authority in advanced, bioactive skin care, MyChelle transformed the natural beauty industry by being the first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients.
With natural products now the expectation, MyChelle’s progressive 360-degree approach to beauty is to provide clean, conscious, and comprehensive skin care products that are bioactive, ethically sourced, and formulated with high-performance ingredients for superior results and a lifetime of natural, healthy skin.
Since our founding in 2000 in Colorado, we have always valued our partnerships—people, places, and planet. Our sustainable and eco-friendly manufacturing practices support a full line of highly effective, targeted treatments including cleansers, exfoliators, serums, moisturizers, and sun protection.
About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.