The idea behind Truly is simple—by making the ‘little things’ people do each day to improve their well-being a delightful experience and something to look forward to, we believe they will be more inclined to stick to their health and beauty regimens.
Appleton, Wisc. (PRWEB) October 06, 2016
Golden Tree Brands, LLC has launched the Truly line of chocolate supplements. The first products—biotin, melatonin, collagen, and a probiotic—arrive on store shelves October 7, 2016. Consumers can find Truly supplements at participating Walgreens and Shopko stores across the country.
“With Truly, we have taken the most on-trend vitamin supplements and created a healthy and indulgent alternative to caplets, pills and gummies,” said Lee Golden, chief executive officer for Appleton, Wisconsin-based Golden Tree Brands. “This is a truly revolutionary delivery system for sought-after supplements that enhance one’s well-being.”
Truly’s all-new trubites™ are one of the first vitamin products to use confectioners ingredients. The proprietary formula consists of 70 percent dark chocolate that includes the finest organic cacao nibs, cane sugar and cocoa butter. The key ingredient is the cocoa butter, which makes the chocolate silky smooth and takes away the bitterness typical of dark chocolate.
“Rather than having to take chalky, hard to swallow tablets, adults now can look forward to a delicious treat to receive their daily dose of nutrients,” said Debbie Golden, company president. “Trubites don’t taste like vitamins...they actually taste like chocolate.”
That is because the chocolate used in trubites is made with 100 percent organic, fairly traded and sustainably produced cacao collected from small farms throughout Peru. Once harvested, these cacao beans are processed in state-of-the-art facilities with a bean-to-bar process that makes them free of common food allergens such as milk, eggs, shellfish, tree nuts, peanuts, wheat, and soy.
All Truly supplements also are vegan, organic, gluten and dairy free, and contain no additives or GMOs. Biotin and melatonin products are certified Kosher while biotin, collagen and probiotic supplements are USDA organic.
“Trubites are a natural progression from gummy vitamins and supplements, which have grown in popularity with adults over the past few years,” she continued.
With gummies, heat and moisture impact the strength of the vitamin over time. Chocolate, on the other hand, is a low moisture product and a better carrier of the nutrients. With Truly’s probiotic, for example, clinical studies have proven that the supplement’s efficacy is guaranteed throughout the product’s shelf life with no disintegration.
“The idea behind Truly is simple—by making the ‘little things’ people do each day to improve their well-being a delightful experience and something to look forward to, we believe they will be more inclined to stick to their health and beauty regimens,” said Lee Golden.
Rooted in the Midwest, Golden Tree Brands is a family owned and operated company that encompasses the entrepreneurial spirit. The trubite—Truly’s delicious delivery method of daily nutrients—was conceived in Wisconsin and all supplements are produced in the United States.
Company principals have nearly three decades of combined consumer product experience and are committed to crafting chocolate of exceptional quality in a way that is ethical and responsible, both socially and environmentally.
For more information on Truly products, visit the company website at http://www.TrulySupplements.com or call 1-866-82 TRULY.