New York, NY (PRWEB) September 30, 2016
In partnership with luxury plus-sized fashion brand Z by Zevarra, the campaign aims to encourage all readers to feel good about themselves while showcasing the companies that share this same message.
Founded in 2013, Z by ZEVARRA was created with the philosophy of offering the fashionable curvy woman versatility and elegance with a range of beautifully crafted styles to suit every occasion at affordable prices. But what really sets this brand apart is CEO and founder LaKisha Livingston’s passion.
“I created this brand because I want plus-size women to feel beautiful and confident,” says Livingston. “As a Plus Size woman, I know how it feels to not be given a wide variety of luxury clothing options. So for me, creating this brand is not about the money. It’s about the customers and making them feel beautiful”.
Livingston is fully invested in her brand -- overseeing every aspect from start to finish. She handpicks every material that she uses, and all clothes are made in America so that she can have a strong presence in their production.
Z by Zevarra has been worn by many celebrities including Mo’Nique, Danielle Brooks, Gabourey Sidibe, and Jazmine Sullivan.
The print component of “Body Empowerment” is distributed within USA Today in the New York, South Florida, Los Angeles, Atlanta, and Chicago markets with a circulation of 250,000 copies to an estimated readership of 750,000. Its digital component was distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital campaign, click here.
The campaign was made possible with the support of Healthy is the New Skinny, Dia&Co, MyChelle, BeautyCon, JustFab, SheaMoisture, Z by Zevarra, BollyX, Honey’s Child Boutique, Simply Be, Dascha Polanco, Gina Rodriguez, The Body Positive, Pretty Pear Bride, Iskra Lawrene, and Aerie for American Eagle.
About Z by Zevarra
Z by Zevarra is a high-fashion label that captures luxury with its distinctive and elegant feminine signature for the fashion forward confident woman. Specializing in glamorous and unique Ready-to-Wear plus size apparel (Sizes 10-28). Handmade using the highest quality materials in Los Angeles, CA.
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