New York, NY (PRWEB) September 30, 2016
In partnership with Bollywood-inspired dance-fitness program BollyX, the campaign aims to encourage all readers to feel good about themselves, while showcasing the companies that share this same message.
The unique idea for BollyX stemmed from co-founders’ Shahil Patel and Minal Mehta’s love of Bollywood, fitness, and positivity.
“BollyX was built on a culture of positive feedback”, says co-founder and CEO, Shahil Patel. “It’s not just dancing along, it’s being excited about who you are and unleashing your inner rockstar. We’ve seen people go on incredible journeys through BollyX, and it makes what we do even more exciting!”
Now in their third year in business, there are 1,500+ BollyX trainees and instructors located in major cities such as Boston, NYC, Chicago, Dallas, Seattle, San Francisco, and Los Angeles. BollyX has also headlined at IDEA World, the fitness industry’s largest convention, and has won the Harvard Business School award of “Most Innovative” new venture of 2015.
And it doesn’t stop there. BollyX is now taking their fitness initiative international. They have launched in Vancouver and have plans to bring BollyX to Toronto and Europe in the upcoming year.
The print component of “Body Empowerment” is distributed within USA Today in the New York, South Florida, Los Angeles, Atlanta, and Chicago markets with a circulation of 250,000 copies to an estimated readership of 750,000. Its digital component was distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital campaign, click here.
The campaign was made possible with the support of Healthy is the New Skinny, Dia&Co, MyChelle, BeautyCon, JustFab, SheaMoisture, Z by Zevara, BollyX, Honey’s Child Boutique, Simply Be, Dascha Polanco, Gina Rodriguez, The Body Positive, Pretty Pear Bride, Iskra Lawrene, and Aerie for American Eagle.
About BollyX - The Bollywood Workout
Its 50-minute Bollywood-inspired cardio dance workout, based on high intensity interval training (HIIT) principles, gets you moving, sweating, and smiling all at the same time. BollyX gives people the opportunity to learn how to be confident and feel good about themselves, ultimately leading them to open their minds and unleash their inner rockstars!
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