InsuranceRevenue.com Selects Jornaya To Strengthen TCPA Compliance and Lead Performance

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Jornaya's TCPA Guardian Solution Helps Mitigate the Risk Associated with Dialing Consumers

Jornaya, the fast-growing consumer journey insights platform, today announced that Insurance Revenue has partnered with Jornaya to improve the performance of its customer acquisition program. Jornaya provides predictive intelligence on purchased and generated leads, to support the delivery of the most qualified, high-intent insurance leads to Insurance Revenue’s agent and carrier customers.

Jornaya's platform, delivered as software-as-a-service (SaaS), improves lead performance with actionable intelligence to identify high-intent prospects and mitigate compliance risk. Jornaya’s TCPA Guardian solution supports marketers who directly dial consumers by precisely identifying lead-specific, non-compliant consumer data or behavior that can result in costly privacy violations. In the event of a complaint or lawsuit, TCPA Guardian stores a Visual Playback (like a movie of the consumer event) providing persuasive evidence that the consumer gave consent to be contacted.

“Jornaya’s best-in-class consumer journey platform is a natural fit for our growing publisher business because it provides us a new way to optimize lead quality,” said Frank Kasimov, Co-Founder, InsuranceRevenue.com. “With Jornaya added to our decisioning toolkit, we can deliver quality prospects to insurance carriers while reducing potential compliance issues with consumers.”

“Today, agents and carriers are more selective than ever when it comes to lead provider partners,” said Jaimie Pickles, Jornaya’s General Manager, Insurance. “We offer lead providers like InsuranceRevenue.com the highest resolution view of the consumer buying journey to help them properly value leads and make better decisions when it comes to customer acquisition.”

About Jornaya

Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit.

About InsuranceRevenue.com

Insurance Revenue is a marketplace for publishers to sell leads, calls and clicks for auto, home, life, and business insurance. Insurance carriers and brokers participate in the marketplace to buy leads, calls, and clicks. Company uses big data and machine learning to improve its marketplace to help publishers get top payouts and buyers find targeted quality prospects.

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Adam Figueira
Jornaya
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