Cloud4Wi’s VolareXP™ enables service providers to offer marketing services over Wi-Fi to small and medium businesses

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Broadband operators can empower their customers with business-building services needed to stay relevant in the digital economy.

Cloud4Wi, provider of the industry’s leading advanced guest Wi-Fi services platform, today launched a new solution, VolareXP™. VolareXP enables service providers, including MSOs, telcos, wireless operators and managed service providers (MSPs) to grow their business with small- and medium-sized businesses (SMBs) by providing marketing services leveraging their guest Wi-Fi.

While tens of millions of pounds in VC investment is being poured into technology designed to target SMBs with service solutions over Wi-Fi, most offerings either bypass service providers altogether or provide very limited functionality. By contrast, the VolareXP solution gives service providers a branded, Over-the-Top (OTT) services platform that enables them to offer their SMB customers a proven solution for delivering marketing tools using guest Wi-Fi. These services typically add an average revenue per unit of £15 to £40 per month for the service provider with attractive gross margins and customer retention benefits.

“Without VolareXP, service providers have no good way of meeting the enormous demand from SMBs for marketing services using their guest Wi-Fi,” said Andrea Calcagno, Cloud4Wi CEO and co-founder. “Most approaches cut out the service provider completely, relegating them to the role of utility internet provider. VolareXP is the only solution that puts the service provider in control, setting them up to successfully serve the SMB market and reap the lion’s share of rewards.”

SMBs can grow their business with guest Wi-Fi
Customer-facing SMBs want more from their Wi-Fi than just providing visitors with a hotspot service, ’SSID’ (network name) and password. Service providers leveraging VolareXP may now offer their SMB customers a wide array of features that are simple enough to be configured using a mobile phone.

With VolareXP’s new capabilities, SMBs will be able to provide customers with a simple on-boarding process using email or social media accounts – no need for passwords– allowing them to capture opt-in customer details that can be used in subsequent marketing campaigns. VolareXP can also enable SMBs to count visitor numbers and track their behaviour as they move around a venue.

VolareXP delivers significant revenues and margins
With these compelling features designed with SMBs in mind, service providers are presented with a number of new revenue opportunities. Sales teams now have the scope to create a new dialogue with SMB customers. VolareXP offers extensive cross-selling, upselling, and down-selling opportunities.

Furthermore, service providers may find customer retention easier to manage given the additional marketing capabilities VolareXP can offer. Similarly, there is potential to quickly expand the customer base due to Cloud4Wi’s unique OTT architecture that can be overlaid over customers’ existing broadband internet connections.

Leveraging VolareXP service providers have also the opportunity to deliver tiered programme packages – flexibility that SMBs will find invaluable.

To learn more about Cloud4Wi and its products, please visit

About Cloud4Wi
Cloud4Wi offers Volare, the industry’s leading services platforms for advanced guest Wi-Fi. With Volare, large retail chains, restaurant chains, and shopping malls build their brands by leveraging their existing Wi-Fi networks to provide superior on-site mobile experiences, while gaining valuable customer insights. Volare’s open, cloud-based platform connects more than 55 million mobile users across 15,000 locations in more than 80 countries. Customers include Armani, Burger King, Bulgari, Clarks Shoes, Olive Garden, Prada, and Telecom Italia. The company is based in San Francisco, and has offices in London, Paris, Milan, Pisa and Manila.

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