Event Marketing Software Leader, Event Farm, Announces Close of $6.1M for Series A Funding

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Company accelerates triple digit revenue growth with infusion of funding led by Boston-based .406 Ventures

Event Farm (http://www.eventfarm.com), the leading next generation event marketing software used by hundreds of companies including Facebook, Google, Lamborghini, and JP Morgan announced today the close of their $6.1 million Series A. This funding was led by Provenance Venture Forum and .406 Ventures, a Boston-based venture capital firm whose portfolio companies have been acquired by industry-leaders like Etsy, Cisco, and Intel.

“We are very excited to be partnering with the Event Farm team, to bring our expertise in MarTech and Data Analytics to bear as they enter their hyper-growth stage of company evolution,” said Graham Brooks, Partner at .406 Ventures who will be joining the Event Farm board. “Their sustained triple-digit revenue growth on a base of hundreds of companies including 38% of the Fortune 100 as well as leading mid-sized enterprises is incredibly unique. Especially unique given that they are solving such a large problem in a huge market without other obvious competition.”

This funding comes on the coattails of an announcement earlier in September that Event Farm acquired competing event software company, Attend. The Attend acquisition bolstered Event Farm’s ability to meet the needs of field marketers for sales events and enhanced the robustness of integrations with other sales and marketing platforms like Salesforce, Marketo, Eloqua, and HubSpot.

“Companies spend between 25-40% of their marketing budgets on events but struggle to quantify the value that spend brings to revenue growth. We are answering that question. Much like what marketing automation has done for the digital landscape with ROI attribution, Event Farm is providing that for marketing in the physical environment,” says Event Farm CMO, Alexandra Gibson.

Event Farm provides a holistic approach to event marketing software -- providing solutions that help marketers and salespeople before the event (invitations, registration, ticketing), during the event (check-in, attendee experiential activations, real-time reporting, sales engagement), and after the event (ROI attribution, follow-up, and reporting). Through integrations with marketing automation and CRM platforms, Event Farm not only runs the logistical aspects for an event planner but meets the reporting needs of a CMO and VP, Sales.

In the last two months, the company has increased its staff by 30% across three offices -- Santa Monica, Washington, DC, and Boston. To celebrate the recent acquisition of Attend and to further educate marketers on the future of event and experiential marketing, Event Farm is kicking off its six city roadshow -- Chicago, DC, Boston, San Francisco, LA -- in Chicago on September 29th. The roadshow, coined Tour d’States, will bring industry execs and experts together in an intimate setting for a free afternoon of education and networking. To attend the Tour d’States roadshow, please visit http://www.eventfarm.com/roadshow for more information.

About Event Farm:
Event Farm is an experiential event marketing platform--invitation, guest registration, and digital activation--designed specifically to promote brands and engage targeted audiences at events. Launched in 2011, Event Farm offers enterprise event software and branded digital experiences for corporations and organizations. Used by some of the most recognizable brands in the world, Event Farm has an extensive client list including Google, Facebook, Yahoo, Lamborghini, WIRED, SpaceX, NASCAR, and more. Event Farm empowers event professionals all over the world with a team of that works between Washington, DC, Boston, & Santa Monica, CA. For additional information, please visit http://www.eventfarm.com.

About .406 Ventures:
.406 Ventures is an early stage technology venture capital firm investing in enterprise technology companies founded by visionary entrepreneurs. .406 Ventures was founded in 2006 and has ~$650M under management. The .406 Ventures team is comprised of entrepreneurs and operators who became investors to apply real world experience and strong company-building skills to create value for entrepreneurs and LPs. The firm leads, or co-leads, first institutional investment rounds in market-changing Enterprise IT companies and world-class operators, who move quickly and embody successful entrepreneurial DNA with their passion, creativity and endurance. http://www.406ventures.com.

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Brian Pesin
Event Farm
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