Biofreeze® Topical Pain Reliever to Launch at Retail

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Top-Selling Pain Relief Gel to Be Available in Stores Nationwide

Performance Health is pleased to announce the availability of Biofreeze®, the #1 clinically recommended topical pain reliever, at consumer retail starting October 1, 2016. For 25 years, in concert with healthcare professionals, Biofreeze Pain Reliever has been helping people reduce their pain to achieve their goals. As the topical analgesic brand most recommended by professionals—chiropractors, massage therapists, physical therapists, podiatrists and pharmacists—Biofreeze has provided relief for tens of millions of individuals suffering from backaches, arthritis, sore muscles and joints, sprains and strains. Now the brand will also reach consumers who purchase pain relief products at retail, including grocery, drug and mass merchandise stores, expanding the reach of the pain relief that Biofreeze and its healthcare professional partners provide every day.

Biofreeze Pain Reliever is a safe and effective pain relief alternative because it is non-systemic, non-narcotic, and contains no NSAIDs (non-steroidal anti-inflammatory drugs), salicylates or addictive substances. It does not require a prescription, contains United States Pharmacopeia (USP) grade menthol to provide fast acting pain relief, and is free of parabens and propylene glycol. Biofreeze is available in both its signature green and colorless (dye-free) formats, is never tested on animals, and is produced in the United States.

“Pain is a limiting factor in many people’s lives. When you are in pain and missing the best parts of life, you appreciate finding a new product or a new expert to help you get back to it. Our expansion into retail will expose more people to the power of both Biofreeze and our partners, this country’s talented pain relief professionals,” said Ethan Pochman, Vice President Global Marketing. “The success of Biofreeze and its army of supporters rally around one simple fact: it’s proven to work. In addition to being the #1 recommended brand by pain relief professionals, Biofreeze is also the #1 topical pain reliever recommended by retail pharmacists, and the topical pain relief brand most searched for on the Internet. That speaks to 25 years of pain relief that really works.”

Biofreeze will be available in Walmart stores nationwide beginning October 1st followed by CVS and other retailers in mid-October.

For distribution opportunities, please contact Tom Keeney at tkeeney(at)performancehealth(dot)com or

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