The Trade Group’s New Dallas Showroom Features Trade Show Design and Technology Advances

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Needing additional space for its growing printing department, the exhibit house creatively downsized its existing showroom. The new space highlights both classic and new trade show exhibit designs, the latest A/V and interactive technology and a section on live event planning and execution for event planners and exhibition managers.

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As Graziani explains, “We really wanted to highlight the custom lighting, A/V equipment and interactive tools we offer. So you’ll find video screens and tiles, clear touch screens, LED lighting features and more in the new showroom."

In the past few years, The Trade Group has made sizeable investments into new equipment and technology to help enhance its design and production capabilities at its Dallas headquarters.

One key focus for the exhibit house was expanding printing capabilities in order to increase the quality of exhibit graphics and reduce client costs. With the popularity of printed fabric graphics growing, it made perfect sense to add a fabric printer to The Trade Group’s arsenal of high-tech printers.

According to Mike Graziani, VP of Design at The Trade Group, “We were excited to expand our fabric printing capabilities onsite, but that meant we had to add space in our printing department, which is adjacent to the showroom. Since the showroom needed overhauling anyway, we decided to update both spaces at the same time.”

The showroom overhaul was especially timely, because The Trade Group’s design team has been busy creating new displays and accessories, while updating many of the company’s popular classic exhibits.

“Many of our new designs, displays and accessories feature backlit, printed fabric graphics, or light boxes, so we wanted to highlight those products. This union of high-resolution fabric printing with powerful LED backlighting allows us to economically deliver a high-impact, backlit image that would have been cumbersome, power hungry and expensive to produce just a few years ago,” Graziani says.

In addition, as technology at face-to-face events and experiences continues to evolve, it has also become more affordable. Consequently, the new showroom includes a number of spaces featuring the latest technology available for live events.

As Graziani explains, “We really wanted to highlight the custom lighting, A/V equipment and interactive tools we offer. So you’ll find video screens and tiles, clear touch screens, LED lighting features and more in the new showroom. These spaces help customers better visualize the options available today.”

Since The Trade Group also provides stem to stern services for producing and managing face-to-face events, the showroom also includes a space set up to represent a live event.

“While most people know The Trade Group designs and builds trade show exhibits and branded spaces, many people don’t know that we can help them plan and execute live events, trade shows, gaming tournaments and the like. So we created a mini-event section in the new showroom that highlights our capabilities and offers helpful insight for event planners and exhibition managers,” Graziani says.

The new showroom will be open during regular business hours at The Trade Group, and an Open House is scheduled for October 13th, from 3:00 pm to 7:00 pm. You can RSVP here.

To schedule a tour of The Trade Group’s new showroom or if you have questions about exhibit design, live event production or technology options, call 800-343-2005.

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Stephanie Chavez
@Trade_Group
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