The Cruelty Free Cosmetic Company That Goes The Extra Mile

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Ecco Bella is Spreading The Message of Intelligent Beauty to All Living Creatures Through Great Apes Giving Day

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Intelligent Beauty is a message that fitness expert Tracy Anderson has partnered with Ecco Bella to introduce to the world. Ecco Bella was founded out of protest to the use of animals; showing compassion and respect for all living beings on the planet is their reason for existence. In an effort to spread compassion, Ecco Bella gave Tracy Anderson a year’s sponsorship of Nicole the chimp through Primary Primates Incorporated.

Primary Primates Incorporated, a non-profit sanctuary in Texas, is helping to raise awareness, care and rehabilitate various non-native animals on October 4th, Great Apes Giving Day. Many of the animals are cast-offs from biomedical research institutions and the pet trade. Currently there are 400 nonhuman animals, 43 birds and chimpanzees residing in the sanctuary and it focuses primarily on caring for apes and monkeys.

Ecco Bella founder Sally Malanga started her company because of her disgust with the use of animals for product testing, and with respect for the wonder of nature and she jumps on any opportunity she can to use her voice to help animals of the world. “The roots and mission of Ecco Bella and its founder Sally Malanga are completely nothing short of inspiring,” says Anderson. The ability to give back through cruelty free makeup and Primary Primates Incorporated is what makes this company truly unique.

Join Ecco Bella and Tracy Anderson in supporting the Great Apes Giving Day, a global day of giving in support of more than 30 qualified sanctuaries and rescue centers providing rehabilitation or long-term care for great apes and gibbons throughout Africa, Asia, and North America.

To learn more about Ecco Bella and Intelligent Beauty please visit

To learn more and donate to Great Apes Giving Day visit

If you would like a sample of Ecco Bella products or receive images for your upcoming features spreading the message of Intelligent Beauty, please contact me at

About Ecco Bella

Founded in 1992 by social entrepreneur Sally Malanga, Ecco Bella has been a pioneer in natural and organic beauty products for over 23 years. Sally began Ecco Bella, a name that means "Behold Beautiful!" to celebrate the beauty of her customers, because of her disgust with the use of animals for product testing, and with respect for the wonder of nature. To that end, Sally realized there was a world of plant-based ingredients including powerful nutraceuticals from ethical suppliers. “Every decision we make about what to use on our bodies or to eat affects not only us, but the planet.”


Kristi Torrington
Account Executive
ChicExecs PR
820 Los Vallecitos Ste. A-C
San Marcos, CA 92069
ChicExecs PR

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Kristi Torrington
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