ThrowMotion Signs Distribution Deal with Leading India Sports Program Provider SportzVillage

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New Agreement Sets Stage for Widespread Use of Throwmotion Cricket in India

ThrowMotion has signed a deal with Bangalore-based SportzVillage to distribute its patented cricket table game throughout the world’s largest cricket-playing country.

SportzVillage, which operates in more than 100 Indian cities, is a leading provider of sports and fitness programs. SportzVillage's Sports Education business, EduSports, works with over 500 schools across India, and its Corporate business, SportzConsult, helps businesses like Coca Cola, Axis Bank, and others to achieve their employee engagement and brand/marketing goals through sports.

“We’re thrilled to be able to partner with a fast-growing company that already has a substantial corporate customer base throughout India,” said Aditya Dayal, CEO of ThrowMotion.

SportzVillage will promote the game for use in a wide range of markets, including corporations, hotels, pubs, community centers, educational institutions, and apartment buildings.

“We want to continue to help companies engage their employees in new ways,” said Saumil Majmudar, Managing Director of SportzVillage. “ThrowMotion cricket is a fun, innovative new tool to help companies boost teamwork, enhance morale, and increase retention.”

ThrowMotion cricket is the world’s first live action table game designed to accurately reflect the key elements of the world’s second most popular sport. The patented foosball-sized game combines realistic physical play with interactive features such as tournaments, ladders, and online leaderboards. The game allows for a new form of friendly competition between floors, buildings—even campuses.

“ThrowMotion cricket is designed to help virtually any organization engage with staff and other key audiences in new ways,” said Dayal. “Going forward we expect more and more major brands will leverage the game to connect with customers at events and other venues.”

About ThrowMotion
ThrowMotion ( is a Sunnyvale, California-based startup producing ‘next-generation’ table games. The games, which combine dynamic physical play with an array of online features, are designed for business and consumer use. The company’s flagship product is the world’s first cricket table game. Used widely in many of the world’s largest corporations, including Google, Cisco, Microsoft, and Coke, the game accurately recreates key elements of one of the world’s most popular sports.

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Andrew Pillsbury
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Aditya Dayal
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