London Tech Startup Decibel Insight Partners with Adobe

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Decibel Insight announces Premier partnership with Adobe, capping a year of exceptional growth and progress for the disruptive web analytics startup.

Decibel Insight collects the Standout Adobe Marketing Innovation Award at Adobe Summit EMEA last year

Decibel Insight collects the Standout Adobe Marketing Innovation Award at Adobe Summit EMEA last year

We’re in a strong position to go even further than the work we’ve done together so far, delivering an even deeper integration with the Adobe Marketing Cloud stack.

High-growth startup Decibel Insight today announced it is joining the Adobe Marketing Cloud Exchange program as a Premier partner. The announcement caps a year of exceptional growth and progress for the disruptive analytics platform.

With Decibel Insight joining Adobe’s partner program, customers benefit from the ability to conduct scalable behavioural reporting linked to their web analytics and split-testing strategy. This provides an enriched view of visitor experience and a deep understanding of the behavioural cause-and-effect behind website performance.

Adobe’s partner ecosystem extends the reach of the company’s digital marketing solutions. “We’re excited to welcome Decibel Insight as a new partner for Adobe,” said Cody Crnkovich, Head of Platform Partners and Strategy at Adobe. “We’ll continue to work closely with Decibel Insight to offer a world-class, data-driven experience to our shared customers.”

“Since we started out we’ve worked closely with Adobe to integrate our software with the Marketing Cloud. In 2015 we were recognised with the Adobe Marketing Cloud Partner Innovation Award, and we’re excited to now join Adobe’s partner program,” said Ben Harris, Chief Executive Officer, Decibel Insight. “We’re in a strong position to go even further than the work we’ve done together so far, delivering an even deeper integration with the Adobe Marketing Cloud stack.”

Decibel Insight's innovative technology reveals the real behaviour and experiences of digital audiences through advanced session replay, dynamic heatmaps, page performance reporting and more.

The announcement bookends a significant year for Decibel Insight. The business can now count among its clients enterprise brands like Lego, CVS Health, General Motors, British Airways, ToysRUs, and Dun & Bradstreet. An ongoing recruitment drive has doubled Decibel Insight’s staff headcount, and new offices have been opened in Denver, CO and Boston, MA.

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Phil Haslehurst
Decibel Insight
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