"Understanding multiple customers when developing medical devices is paramount."
Chicago, IL (PRWEB) October 05, 2016
Strategy 2 Market is facilitating a 1-day corporate workshop on designing a medical device for multiple customers, including: patient, unskilled or family caregivers, nurses, doctors, payer, distributors, service organizations.
When developing a medical device, it is important to understand all customers. Focusing on only the patient may miss the other users/customers that use the device. By designing products with all customers in mind, a more robust and usable device is developed.
This workshop will be led by Therese Graff, product development medical device expert, and Kathy Morrissey, customer experience expert, both of Strategy 2 Market.
This corporate workshop will focus on how to understand multiple customer needs when designing and developing medical devices, major topics include:
- Data & methods/actions to identify and collect multiple customer needs
- Identify what is known/fixed and what is undefined
- Finding and assessing opportunities
- Turning opportunities to product ideas
- Review of tools and methods
To learn more on this topic, please read this blog posting on 'Who is your medical device customer?"
Strategy 2 Market is a product development consulting firm that works with companies to help them increase growth and decrease product development complexity.