Strategy 2 Market Offers a Solution for Designing Medical Devices

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Strategy 2 Market is offering a 1-day medical device corporate workshop on identifying and developing products for multiple customers

Multiple Medical Device Customers

"Understanding multiple customers when developing medical devices is paramount."

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Strategy 2 Market is facilitating a 1-day corporate workshop on designing a medical device for multiple customers, including: patient, unskilled or family caregivers, nurses, doctors, payer, distributors, service organizations.

When developing a medical device, it is important to understand all customers. Focusing on only the patient may miss the other users/customers that use the device. By designing products with all customers in mind, a more robust and usable device is developed.

This workshop will be led by Therese Graff, product development medical device expert, and Kathy Morrissey, customer experience expert, both of Strategy 2 Market.

This corporate workshop will focus on how to understand multiple customer needs when designing and developing medical devices, major topics include:

  • Data & methods/actions to identify and collect multiple customer needs
  • Identify what is known/fixed and what is undefined
  • Finding and assessing opportunities
  • Turning opportunities to product ideas
  • Review of tools and methods

To learn more on this topic, please read this blog posting on 'Who is your medical device customer?"

Strategy 2 Market is a product development consulting firm that works with companies to help them increase growth and decrease product development complexity.

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Mary Drotar

Kathy Morrissey
@strategy2market
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Strategy 2 Market, Inc.

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