Generations Expert Offers New Scientific Research to Strategically Crush Workplace Generation Wars

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Generational Edge’s new report helps leaders and companies successfully manage the biggest demographic shift the workplace has ever seen.

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Amy Lynch

My motivation for this research was to find viable solutions to the mind boggling, bottom line sucking, and never ending dilemma of managing people who simply see the world – and work – very differently.

One in three people reports to someone younger at work; one in seven to someone a full decade younger. Meanwhile, a whole new generation, Gen Z, is entering the workforce at a rate of 4.5 million each year.

The result? Boomers, Gen X and Millennials for influence without consensus around cultural norms, work ethic, or standards of efficiency. Generational Intelligence is no longer a nice thing to have. For people keenly tuned to the course of their careers and the success of their companies, it’s a non-negotiable skill.

In a fresh and unparalleled scientific study, generations expert Amy Lynch of Generational Edge cuts through the clutter and old information around intergenerational conflict with key insights and a research-backed action plan: "3 New Generational Realities: And 38 Killer Strategies You Can Use to Crush Gen Conflict Now."

Through innovative, rigorous analysis of 1,100 interviews with 4 generations across 10 industries, Lynch pinpoints and provides solutions to three emerging realities fueling the ‘Gen-Wars:’

  • Reality #1: Boomer-based workplace culture is dissolving rapidly as 21st Century values take hold, revealing conflicts around time ownership and loyalty.
  • Reality #2: Generation Xers remain outliers at work, creating roadblocks to collaboration, especially with Millennials.
  • Reality #3: Boomers and Millennials are surprisingly similar, except around technology, a key disconnection leading to critical breakdowns in communication.

“Each of these new realities, if managed properly, has the potential to foster cross-generational collaboration, efficiency and innovation. But if we manage these emerging realities poorly, gen conflict is inevitable,” says Lynch. “My motivation for this research was to find viable solutions to the mind boggling, bottom line sucking, and never ending dilemma of managing people who simply see the world – and work – very differently.”

Armed with data, hard-won Generational Intelligence, and a healthy dose of been-there Boomer humor, Lynch provides road-tested and relatable tactics to take action on her study’s findings. Readers learn the key behavioral drivers of each generation, and proven strategies to forge alignment and drive collaboration within a generationally diverse workforce.

“Generational conflict has a cost, and it’s typically underestimated,” says Lynch. “For instance, 60% of employees report that generational conflict keeps them from getting their work done. Formulae are provided in the report to help readers do their own calculations of what Gen Wars are costing their companies.

"38 Killer Strategies" also contains a link to an online quiz that reveals a personalized Generational Profile about which generations the reader reaches, which are a mystery, and what to do about that. Which Generation are you REALLY at Work?

For access to Lynch’s full report, "3 New Generational Realities: And 38 Killer Strategies You Can Use to Crush Gen Conflict Now," visit her website: http://www.generationaledge.com.

About the Author
Generational expert and idea warrior, Amy Lynch is Founder of Generational Edge, a firm supporting leaders and companies as they overcome the dual challenges of generational shift and business disruption. She has spoken to hundreds of groups from MTV and Mental Floss to Reynolds, Boeing, US Bank and the staff of the U.S. Senate. She has been quoted in The Washington Post, USA Today, Boston Globe, Huffington Post, Chicago Tribune, and NBC Evening News. Her newest book is "HARNESS THE BANG: Use Generational Intelligence to See the Future and to Get There First."

Amy Lynch
Generational Edge
Bottom Line Conversations, LLC
P.O. Box 121754
Nashville, TN 37212
615.944.6140
http://www.generationaledge.com

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