Belly Named a Finalist in Street Fight’s Local Visionary Awards

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Leader in loyalty recognized for breakthrough platform built for the world's largest retailers.

BLUE by Belly is a configurable, omni-channel loyalty platform for enterprise retailers.

BLUE was built to address the challenges of complicated enterprise ecosystems, and this award recognizes our success in this area.

Belly announced today that it had been named a finalist for Best New Solution For Multi-location Retailers in the 2nd annual Local Visionary Awards.

The Local Visionary Awards, hosted by Street Fight, celebrate brilliant and intrepid individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success. On a daily basis, Street Fight covers innovative ideas and companies in local, and the Local Visionary Awards aim to see who rises to the top.

The Best New Solution For Multi-location Retailers category puts a spotlight on companies with blue-sky ideas that are successfully changing the marketing landscape for large retailers and brands.

“We are honored that BLUE by Belly is a Local Visionary Awards finalist,” said Lauren Licata, VP of Marketing. "Loyalty as a marketing function has been around for years, however the current systems are outdated and can’t compete with evolving consumer expectations. After listening to feedback from frustrated marketers at leading retail brands, BLUE was built to address the challenges of complicated enterprise ecosystems, and this award recognizes our success in this area.”

The 2nd annual Local Visionary Awards received 176 entries across 13 categories, and winners will be named at Street Fight’s 6th annual Street Fight Summit on Oct. 25th in New York City, where 400+ leaders in local marketing tech will gather to learn and network as they push the industry forward. The awards were judged by influential voices in the industry, including Matt Booth, CEO of Connectivity; Charity Huff, principal at Maroon Ventures; Brett Leary, head of mobile at DigitasLBI; John Jantsch, founder of Duct Tape Marketing; and David Card, director of research at Street Fight.

“We are very pleased with the finalists that emerged this year. They are truly demonstrating innovation that gets positive results. One goal of the Local Visionary Awards is to highlight companies and initiatives that may become models for the industry,” said Laura Rich, CEO of Street Fight.

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For more information on the Local Visionary Awards, visit

About Belly:
Belly is a platform-first loyalty technology company enabling businesses of all sizes to create digital connections that strengthen customer loyalty. Founded in 2011, Belly’s off-the-shelf solution for small businesses is used by 8,500+ businesses and 7M+ consumers in the United States and Canada. In 2016, the company introduced its solution for enterprise retailers and brands, BLUE by Belly; a configurable omni-channel platform for the world’s largest brands. Belly is headquartered in Chicago, Illinois and received funding from Andreessen Horowitz, Lightbank, NEA, DAG Ventures, Cisco, and 7-Ventures, LLC (a subsidiary of 7-Eleven, Inc.). For more information, visit

About Street Fight:
Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce and technology. Street Fight produces a newsletter for over 9,000 daily readers, publishes commentary, original research, case studies, and how-to articles on their website, and hosts a series of live annual events to help the hyperlocal ecosystem achieve sustainable business models. To learn more, visit or contact

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