Aragon Research Publishes Its First-Ever Globe™ Report for Emerging Sales Engagement Platforms Market

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The first iteration of the independent analyst firm's Globe™ for Sales Engagement Platforms examines 20 providers who focus on offering sales professionals a complete digital selling platform.

Aragon Research predicts that Sales Engagement Platforms will grow to be worth U.S. $5 Billion by 2021.

The Sales Engagement Platform is akin to an ‘Office for Sales,’ and will deliver new levels of customer engagement and workplace productivity.

Aragon Research, a technology focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, published its first-ever Globe™ for Sales Engagement Platforms. The report graphically represents analysis of the 20 highlighted vendors in the Sales Engagement market.

Sales Engagement has emerged as one of the fastest growing markets focused on equipping Sales Representatives, Sales Managers, and Marketers with a complete Digital Selling platform. The reason for this growth stems from the ability of Sales Engagement Platforms to replace fractured Sales Enablement tools. Currently a U.S. $780 Million market, Aragon Research predicts that Sales Engagement Platforms will grow to be worth U.S. $5 Billion by 2021.

“Sales Teams need better tools to sell to sophisticated buyers,” said Jim Lundy, CEO and Lead Analyst at Aragon Research. “The Sales Engagement Platform is akin to an ‘Office for Sales,’ and will deliver new levels of customer engagement and workplace productivity.”

The Globe™ report evaluates providers over three dimensions: Strategy, Performance, and Reach. Based on these evaluations, the vendor will then be placed into one of four sectors: Leader, Contender, Specialist, or Innovator. For the full analysis of the 20 providers, read The Aragon Research Globe™ for Sales Engagement, 2016.

About Aragon Research
Aragon Research is the newest technology research and advisory firm. Aragon delivers high impact interactive research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com

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Patricia Lundy
@AragonResearch1
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