MeUndies Announces New Subscription Model That Pairs Prints and Colors to Match People's Underwear Preferences

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With over one million pairs of underwear sold in the last year, MeUndies has seen 188% growth in subscribers.

MeUndies, the innovative lifestyle brand offering a simplified shopping experience that makes underwear and loungewear part of your everyday style, today announces launch of its new subscription model with three plans that offer a more customized delivery of underwear each month. The new subscription service aims to pair three categories of underwear prints and colors to consumer purchasing patterns, which include: Classic, Bold, and Adventurous.

MeUndies also announces they will release new prints and colors of its signature soft and stretchy MicroModal® fabric blend underwear as often as once a week instead of once per month to help customers keep their underwear drawers fresh. With underwear in dozens of prints and colors across men’s and women’s styles, MeUndies uses the softest, sustainably sourced materials, and provides an enjoyable and convenient shopping experience.

"Since launching MeUndies nearly five years ago, our commitment to providing a best in class product with a world class e-commerce experience has remained the same. We’ve shipped nearly 3 million pairs of undies, and we're constantly looking for new ways to exceed our customers’ expectations,” said Jonathan Shokrian, founder of MeUndies. After diving into our subscribers’ feedback, we found that customers wanted more options to choose from each month. By expanding the current subscription model, we're providing customers a wider variety of choices to select their perfect pair."

MeUndies will continue to offer flexible purchasing options for customers with the ability to buy one pair at a time, in convenient packs, or by selecting one of the new monthly subscription plans:

  • CLASSIC: Timeless, neutral shades for those who like to keep things simple with colors that never go out of style
  • BOLD: Bright and daring solid colors that help make a statement underneath - regardless of what you’re wearing on the outside
  • ADVENTUROUS: Loud, vibrant prints that show off your inner spirit through unique patterns that can’t be found anywhere else

Customers will also be able to choose an Up for Anything plan that combines all three plans for a thoughtful mixture of Classic, Bold and Adventurous underwear for those that can’t decide on just one plan.

Starting October 6th, existing subscribers will be able to update their account to one of the new plans, while new subscribers will select their preferred plan with the purchase of their first pair of MeUndies. Men’s subscriptions are available in Boxer Brief, Trunk, Boxer, and Brief styles for $16 per month. Women’s subscriptions are available in Cheeky Brief, Bikini, Boyshort, and Thong styles for as low as $14 per month.

With transparency and best-in-class customer experience as the driving forces of MeUndies’ no-commitment subscription program, customers will continue to have the option to seamlessly skip any month’s order, change plans, or cancel their plan at anytime.

About MeUndies:
MeUndies is an innovative lifestyle brand offering a simplified shopping experience that makes underwear and loungewear part of your everyday style. By offering dozens of prints and colors across men’s and women’s styles, using the softest, sustainably sourced materials, and providing convenient options to shop, MeUndies makes the underwear shopping experience more enjoyable. Based in Los Angeles, CA, MeUndies exists to help customers do what feels good and inspire the confidence people need to embrace their individuality - starting with the first thing they put on each day. For more information and to check out the latest prints and colors, visit meundies.com.

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Maria Kennedy
Moxie Communications Group
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