Personal Umbrella Specialty Insurance Carrier, RLI Corp, Joins’s National Referral Program

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National insurance carrier, RLI Corp, specializing in personal umbrella insurance has joined, the leading insurtech referral generation platform for independent insurance agents in the US.

personal insurance leads is on pace to deliver more 100,000 referrals to independent agents across the US in 2016. announced today that RLI Corporation (RLI), has joined its online insurance referral platform as a national partner. RLI is the 62nd insurer to join the platform and its participation will be focused initially on the personal umbrella market.

For over 15 years, RLI has been endorsed as the preferred personal stand-alone umbrella insurance market for member agencies of the Independent Insurance Agents and Brokers of American (IIABA) in all 50 states.

“RLI is a highly respected insurance company,” said Chip Bacciocco, CEO of “Their expertise in umbrella insurance provides independent agents with a best-in-class opportunity to serve new personal insurance clients.”

In the last 6 months, has seen more success than the previous 3 years combined.

Here are just a few of the milestones:

  • Over 405,000 website visitors in a single month,
  • Over 10,703 referrals delivered in a single month, and
  • Single day record of 521 referrals. would not have achieved incredible milestones such as these without the support of insurance carrier partners like RLI.

By adding RLI, can improve accuracy in connecting personal insurance buyers with one of the over 22,000 independent insurance agents participating on the platform. is on pace to deliver more 100,000 referrals to independent agents across the US in 2016.

“RLI has always been one of the most committed carriers we have to the independent agency system,” said Bob Rusbuldt, president and CEO of the IIABA. “Having RLI throw their support behind is a testament to the results of the platform.”

About partners with independent insurance agencies and carrier partners to connect insurance buyers with the right local insurance agent. Learn more about becoming a Advantage Agency here.

About RLI Corporation

RLI Corp. (NYSE: RLI) is a specialty insurer serving diverse, niche property, casualty and surety markets. The company provides deep underwriting expertise and superior service to commercial and personal lines customers nationwide. RLI’s products are offered through its insurance subsidiaries RLI Insurance Company, Mt. Hawley Insurance Company and Contractors Bonding and Insurance Company. All of RLI’s subsidiaries are rated A+ “Superior” by A.M. Best Company. RLI has increased dividends for 41 consecutive years and delivered underwriting profits for 20 consecutive years. To learn more about RLI and its 50-year history of financial strength,

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Ryan Hanley
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