National Asian Breast Cancer Initiative (NABCI) Launches #asianbreastcancer Social Media Campaign with Celebs and Social Media Influencers

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Asian women face unique cultural, linguistic and biological challenges related to breast cancer.

The National Asian Breast Cancer Initiative (NABCI) is launching its #asianbreastcancer social media campaign in October to increase advocacy for Breast Cancer Awareness Month.

The purpose of the campaign is to bring to light the unique cultural, linguistic and biological challenges Asian women face related to breast cancer. Of all ethnic groups, Asian women in the U.S. are the least likely to get tested 1 but if they have lived in the US for more than a decade, their chances of getting breast cancer increase by 80% 2.

With a reach of over 18M people, a diverse group of influencers including the White House Initiative on Asian Americans and Pacific Islanders, Angry Asian Man, Kore Asian Media, Destination Luxury, Mochi Magazine and Yomyomf have agreed to support the NABCI #asianbreastcancer campaign as “Advocates”.

A few celebrities who support NABCI’s cause through social media include Karrueche Tran, Kelly Hu, Ken Jeong, Megan Lee and Lisa Ling. The full list of NABCI Advocates can be found here:

NABCI was founded by Privy Circle CEO Stephen Liu, a Los Angeles-based entrepreneur whose own mother is a survivor and was diagnosed with Stage 1 breast cancer only after three years of mammograms with “dense breast” disclaimers and a third doctor’s opinion.

“When I was looking to start NABCI, I read that Asian women tend to have ‘dense breasts,’ 3 which produce up to a 60% error rate in mammograms 4. If my own mother had difficulties after being in this country more than 50 years with PPO insurance, how would a newer immigrant from Asia navigate the U.S. healthcare system, with limited English skills and a cultural bias not to question their doctors? That’s why we created this initiative.”

In summary, many Asian immigrant women don’t understand the importance of getting tested, and even when they are tested, they face many unique challenges.

On October 15th, Privy Circle, in association with the cancer research and treatment center City of Hope is holding the benefit, “Lexus Night at the Gallery,” to raise awareness for Asian women and breast cancer. The benefit includes art, fashion and music, and will feature a runway fashion show by FRANKIE and Stella & Jamie, and musical performances by Youtube sensation Megan Lee and Broadway singers Welly Yang and Dina Morishita, and DJ Shy. Funds raised will support NABCI, a 501c3 program of the Asian Pacific Community Fund. The benefit is organized by Privy Circle - an inspired transpacific network of accomplished and like-minded individuals who are part of an emerging generation of global influencers who believe in the power of raising awareness and rallying support for issues important to our community.

What:        “Lexus Night at The Gallery” to benefit NABCI
Where:        Ace Gallery, 9430 Wilshire Blvd Beverly Hills, CA
Time:        Oct. 15th, 8 p.m. – midnight

For more info visit:

1.    Minority women's health. (2010, May 18).
2.    (1993). Migration patterns and breast cancer risk in Asian-American women. National Cancer Institute, 85(22), 1819-27.
3.    Leung, T. (2012). The application of breast MRI on Asian women (dense breast pattern). In L. Tabar (Ed.),Imaging of the breast: Technical aspects and clinical implication
4.    Beck, M. (2012, August 06). The latest mammogram controversy: Density. The Wall Street Journal

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Stephen Liu
since: 10/2013
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