Manthan Partners With Go Think! Retail To Help Retailers Leverage Analytics And Drive Incremental Growth And Loyalty Through Personalized Marketing

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The partnership brings together Manthan’s Big Data analytics capabilities with Go Think! Retail’s (GTR) deep expertise in loyalty and shopper marketing to accelerate and automate the adoption of personalized customer engagement.

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Our combined capabilities will enable our customers with the quickest approach to success with personalized shopper engagement. - Galen Walters, CEO Go Think! Retail

Manthan, a global leader in Big Data and Analytics solutions, and GTR, the leading Retail Shopper Engagement firm, today announced a strategic partnership to help retailers grow revenues with intelligent interactions through the shoppers’ lifestages and lifecycles.

Manthan’s Cloud-based Big Data Analytics Platform will power GTR’s personalized engagement solutions. GTR will leverage advanced analytics to recognize evolving shopping preferences, and utilize Manthan’s Customer Analytics to power GTR’s omni-channel execution capabilities. This will enable retailers with the ability to deliver rich personalized content to shoppers, at the moment of truth.

“Today, retailers have access to an enormous amount of data. Yet, retailers struggle to leverage this data to uncover opportunities to increase basket sizes and improve shopper loyalty” said Hillary Ashton, SVP Analytic Solutions Manthan, “Retailers often lack the tools, expertise and resources needed to understand shopper behavior and act on it. Our partnership addresses this challenge and enables retailers to experience higher campaign performance with personalized marketing.”

Galen Walters, CEO Go Think! Retail said “Without integration and automation, it is hard to execute data-rich personalization consistently. Manthan’s solution helps us uncover sales growth and incremental revenue opportunities for our customers by understanding shopper behavior quickly; and then going one step further by turning that insight into action through our omni-channel engagement platform. Our combined capabilities will enable our customers with the quickest approach to success with personalized shopper engagement.”

Manthan’s Big Data Analytics Solutions are used to make thousands of retail decisions every day across the world and to power retailers’ strategies with actionable insights. Manthan was cited as a strong performer in the 2016 Forrester Wave for Customer Analytics Solutions.

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About Manthan:

Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics, visit manthan.com. Reach out to Manthan on Twitter, Facebook, or LinkedIn

About Go Think! Retail :

Go Think! Retail is a leading digital and shopper engagement company focused on the Grocery Retail space. Go Think helps retailers leverage the power of analytics and insights to deliver personalized shopper engagements and incremental revenue opportunities in-store and online. From targeted promotions and loyalty programs to highly personalized web, mobile, email and “push” interactions, our digital engagement platform, “RelationShop”, delivers a seamless, fully integrated user experience with every touch or click. Now, backed by the powerful, yet intuitive capability of the Manthan analytics platform, Go Think! can help retailers leverage their customer insights and automate their personalized engagement activities all within one, integrated platform. To learn more about how Go Think! Retail can help your company maximize the power of automated analytics and personalized engagement and promotion, visit our website http://www.gothinkretail.com

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Ajith Nayar
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