Groupmatics Partners with United Soccer League

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Groupmatics and the United Soccer league team up to offer fans a profound new group sales experience beginning in 2017

Groupmatics, an online group sales platform based in Cleveland, OH, and the United Soccer League (USL) are pleased to announce a collaborative partnership. The relationship between Groupmatics and the USL will allow teams to utilize the third-party technology to increase revenue opportunities and streamline much of the group sales process between team’s sales executives and their group clients.

Groupmatics’ initial success with the Pittsburgh Riverhounds drove further discussions to complete a league-wide deal. “Collaborating with a forward-thinking, progressive league such as the USL aligns with our strategic development, and we can’t wait to get started,” said Groupmatics’ Senior Director of Business Development, Dan Badders. “We feel strongly that we are the group sales technology all USL teams have been looking for to take their business to the next level.”

Starting in the 2017 season, Groupmatics will be the alternative, online option for USL teams to manage their group sales. Groupmatics is part of a successful and increasingly popular culture shift of technology that is transforming the ticketing industry. With the first-to-market technology, Groupmatics is changing the game by streamlining a rather tedious traditional group sales process. The platform provides a variety of highly sought out features for sales reps and their group leaders. USL teams will now have an ability to gain further insight into a large part of their nightly attendance that was previously unfound.

“As the USL continues to grow, we are always looking for new technology to help our clubs continue to grow their attendance and increase customer accessibility and service to purchase tickets as well as grow the individual club’s customer base. With the Groupmatics platform we see all of these things coming to fruition,” said John Cochol, USL Senior Director of Club Services.

The two organizations have seen much recent success. The USL closed out the 2016 season with a 33 percent increase in ticket sales from 2015, while rapidly-growing Groupmatics has been nationally recognized at several ticket conferences in the past year. Groupmatics has partnered with over 65 teams across 13 different leagues, and this dynamic partnership seeks to bring forth further successes for both parties.

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About Groupmatics - Groupmatics, headquartered in Cleveland, OH, is a first-to-market online group-ticketing platform used by professional sports teams and entertainment venues to manage group sales and collect attendee data. The platform, which is flexible across all ticketing systems, allows for promotion, management, and purchase to occur via a custom event page.

About the USL - The 2016 season saw the USL record a total attendance of almost 1.5 million for its 29 teams, a 33 percent increase from 2015. The league has more than doubled in size since 2014 and has built a stable, highly-competitive professional soccer league positioned for long-term success. This year, the USL introduced six teams. The 2017 season will feature the debuts of Tampa Bay, Ottawa and Reno 1868 FC. Nashville SC begins play in 2018, and additional expansion is on the horizon.

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Dan Badders
Groupmatics
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