‘Hair Techpreneurs’ Launch Mom’s Beauty Club: Complimentary Site for Insider Pricing On Salon and Spa Services

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Mom’s Beauty Club members save $10, $20, and $30 every visit on services at DC, MD, and VA salons and spas via new user-friendly website.

Hailed by The Washington Post as ‘Hair Techpreneurs’, Margo Sadow and Sarah Picot have launched Mom’s Beauty Club, where members receive insider pricing on salon and spa services in Washington, DC, Maryland, and Virginia. This user-friendly website offers complimentary membership to gain access to spas and salons who reduce their prices by $10, $20, and $30 for Mom’s Beauty Club members so they never have to pay full price for their beauty services.

Responding to a need they could address with business acumen, Sadow and Picot developed a business model that is cost-effective for value-conscious moms who do not want to sacrifice quality on health and beauty services. “Women are inundated with offers from daily deal sites,” says Sadow. “Mom’s Beauty Club is unique in that unlike Groupon or Living Social, you don’t buy anything on our site. With Groupon, you pay for a specific service at a steep discount. However, with a complimentary membership to Mom’s Beauty Club, customers simply save $10, $20, and $30 with each and every visit just for being a Mom’s Beauty Club member.”

These member savings are treated as “credits” toward the cost of your service. Mom’s Beauty Club allows you to download the $10, $20 and $30 credits into your account for use when you are ready to go to the salon or spa. Credits can be easily accessed from any mobile device while at a partnering beauty service provider. Displaying this credit on your phone at the time of service allows the business to recognize you as a Mom’s Beauty Club member and subtract your credit from the cost of your service. There is no cost to join, the website is simple to navigate, and each membership saves members up to 30% on services every time they book an appointment.

Mom’s Beauty Club founders are passionate about the promotion of self-care for busy moms. “I know how easy it is as a mom to put your family’s needs ahead of your own,” says Picot. “But, I am a better mom and partner when I have taken a little time for myself, whether it is taking a fitness class or getting my hair blown out. Mom’s will often put themselves last on the list when it comes to spending money.”

Since Sadow and Picot have been in the health and beauty industry for 15 years, merging their talents and expertise into Mom’s Beauty Club was a natural progression. Sadow says: “Salon and spa owners have a challenge with customer acquisition. Young moms have difficulties prioritizing money spent on themselves. We saw that both sides have a strong need for each other. Since young moms are in the beginning of their beauty loyalty years, we want to help the businesses reach them, as well as encourage moms to take care of themselves.”

About the Founders
Margo Sadow and Sarah Picot are two highly successful mom-driven business owners with a reach of over 100,000 satisfied mom customers nation-wide. They produced a Pilates for Pregnancy DVD series, as well as eight iPhone apps in the arena of health and fitness. This mom-whispering duo has clout to spare and a magic touch when it comes to reaching the mom network.

Not only do Sadow and Picot have well over a decade of experience on the business side of marketing to moms, but they’re also both moms themselves. “We’ve been on the other side of the marketing, shaking our heads thinking, ‘These companies have no idea what it means to be a mom.’ We use what we know about being moms to create an environment where moms feel understood and appreciated, and that’s why our moms love us!” says Picot.

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Anneliese DeDiemar, Director of Strategic Partnerships
since: 06/2016
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