Events in Australia are as unique and diverse as the country’s culture and people. Discover allows content creators to better understand and plan content around distinctly Australian events like Australia Day, Oysterfest and the Melbourne Fringe Festival.
New York, NY (PRWEB) October 06, 2016
Unmetric, the leading brand-focused social media intelligence company, has enhanced their latest product, Discover, to cater to content creators based in Australia. Discover enables brand content creators and strategists to research, ideate, and share new ideas with other team members in real time.
Launched earlier this year, Discover is one of Unmetric’s three key products including Analyze and Track. Unmetric Discover addresses a major hurdle that marketers face well before they even start creating content for social networks: the need to consistently come up with new and compelling content ideas. Discover draws from a constantly growing database of historical and real-time content published by more than 55,000 brands on Facebook, Twitter, and Instagram. The product features three main components, all designed to help content creators and strategists discover and share engaging, relevant content ideas.
One of Discover’s prime features is Discover Topics. Content creators can explore topics around upcoming events such as holidays and celebrations, sporting events, concerts, award shows and more based on keywords or hashtags (e.g. Australia Day, #MelbourneCup). The latest cut of Discover displays topics specifically curated for Australia - from important days in the calendar like ANZAC Day and Sydney New Year’s Eve to events related to film, food and sports like the Good Food and Wine Show and the Color Run.
“Events in Australia are as unique and diverse as the country’s culture and people. Global cultures arecelebrated with events such as Confluence Festival of India, which takes place across the country, while sports are a big part of Australian life with the AFL and a variety of horse racing events taking place throughout the year,” said Lux Narayan, CEO of Unmetric. “Discover allows content creators in Australia to better understand and plan content around these and other distinctly Australian events like Australia Day, Oysterfest and Melbourne Fringe Festival.”
“With just a look at Discover’s events calendar, content creators can find new events which are relevant to Australia,” said Aswani Yeraguntla, Director, Predictive and Business Analytics for Unmetric. “Along with the name of the event, we also show how many brands have published content about the topic, and engagement metrics dating back to 2012,” he added. “A deeper dive also features share of voice by industry, a word cloud and other statistics across the year.”
Discover is open to anyone, and new users can automatically create and access a trial account using a valid company email ID. Discover pricing starts at $25/month. For more information and to start a trial, visit https://unmetric.com/discover/.
About Unmetric
Unmetric, the leading brand-focused social media intelligence company, helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own. Unmetric is trusted by hundreds of global brands and digital agencies for real-time insights from the owned channels of over 55,000 brands across more than 30 sectors on all the major social networks including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.