GrooveCar Announces the October Auto Sales Event

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10-day promotion for Long Island credit union partners kicks-off October 14th.

GrooveCar announces its annual 10-day auto promotion for Long Island credit union partners. The event, now in its 15th year, once again promises to deliver exceptional auto buying opportunities, a $300 auto savings coupon for use at participating dealerships and $1 over invoice pricing for members. “This is a great time of year for our Long Island credit union partners to promote their auto buying resource to members. Dealerships on the program look forward to getting members into new or pre-owned vehicles,” states Frank Rinaudo, Senior Vice President, GooveCar Inc., adding, “Dealerships are making room for 2017 inventory and our credit unions are tapping into this end-of-the year sales surge on behalf of their members.”

The event runs October 14-24, 2016 and is open to almost 1 million Long Island credit union members and their families. “Each year the event draws more and more members through exceptional value and service provided by both the credit union and the dealerships. It’s a great way to bring everyone together for an end-of-the-year sale,” explains Rinaudo. Credit unions participating in the auto event include: Teachers FCU, NEFCU, Island, Nassau Financial, Oceanside Christopher, Winthrop University Hospital Employees, ABE FCU, Peoples Alliance and Northwell FCU (formerly North Shore LIJ FCU). The sale is also extended to a member’s family, creating an auto sales event with greater reach.

In addition to promoting great savings on new and pre-owned vehicles, another purpose for the sale is to promote the benefits of credit union financing. Credit unions offer exceptional value on many financial services, auto loan financing has increased in popularity because credit unions are known for their lower rates and quick loan approval process. Each year, participation in the annual sale grows as more and more members are witnessing the great values present in their credit union. The excitement of the sale provides an opportunity for credit unions to educate members about auto financial products, the online resource and the ability to generate more loans.

Credit unions on the GrooveCar program are provided with customized marketing support materials for use in messaging and engaging the members. “We prepare collateral materials to increase engagement with members over the marketing channels. This includes video marketing, digital and social media messaging and traditional advertising,” remarks Eric Budzinski, AVP-Marketing, GrooveCar. As with prior years, the event generates increased exposure and leads for partner credit unions.

About GrooveCar:
Founded in 1999, GrooveCar provides automotive loan growth solutions to credit unions nationwide while providing their members, as well as the general public, with the most informative and user-friendly auto search engine. With its expansive dealership network surpassing five million vehicles, GrooveCar facilitates the entire car buying process, including shopping, researching, buying, leasing, and financing. Through the national auto-leasing program CU Xpress Lease, credit unions can take advantage of leasing opportunities in the new and pre-owned vehicle market. CU Xpress is the leading credit union lease program in the nation. Additional information on GrooveCar or CU Xpress Lease may be found at http://www.groovecarinc.com.

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Karen Johnson
GrooveCar
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