GlobalWide Media Announces Partnership with IAC Applications in Chinese Market

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IAC Applications partners with GlobalWide Media to increase engagement and reach in one of the world’s largest and most complex economies.

“Not only have we established ‘guanxi’ with China’s top publishers, we also have guanxi with IAC Applications and we look forward to bringing them together." - Bjorn Hougaard, SVP Media Strategy at GlobalWide Media

Digital marketing leader GlobalWide Media has announced it will partner with IAC Applications in China as GlobalWide Media works to increase engagement and reach in one of the world’s largest and most complex economies.

In this collaboration GlobalWide Media will focus on leveraging its:

  •     Strong understanding of China’s culture and business
  •     Well-established presence throughout Asia
  •     Excellent compliance standards
  •     Great relationships with leading Chinese publishers
  •     Native Mandarin, Cantonese, and Taiwanese speaking affiliate managers

As part of the new partnership, GlobalWide Media will host the Super Affiliate Odyssey, a Chinese publisher appreciation and education event that offers an unforgettable series of experiences in Kuala Lumpur intended to strengthen the businesses of China’s top publishers.

“Not only have we established ‘guanxi’ - a term meaning ‘significant relationship’ – with China’s top publishers, we also have guanxi with IAC Applications and we look forward to bringing them together,” said Bjorn Hougaard, Senior Vice President for Media Strategy at GlobalWide Media.

Just prior to the Super Affiliate Odyssey, GlobalWide Media will hold a series of Interacts in China which bring together hundreds of inquisitive digital marketers for a collaborative, educational and fun forum lead by experienced regional affiliate managers.

Upcoming China Interacts:
November 10, 2016: Xi’an
November 12, 2016: Wuhan
November 14, 2016: Chengdu

Please visit https://globalwidemedia.com/about/news/ for further details.

About GlobalWide Media
For over ten years, GlobalWide Media has helped shape the performance marketing industry by delivering high-quality traffic on a global scale through display, social media, e-mail, search, mobile and video marketing. We generate more than 5 million monthly conversions and $3 billion in sales annually for partners worldwide.

About IAC Applications
IAC Applications, (an operating group of businesses (including the Mindspark Interactive Network, Inc. entity) of IAC / Interactive Corp., is home to a portfolio of some of the most popular and engaging consumer software products available today, used by millions of consumers all over the world across categories such as lifestyle, entertainment and utilities. For more information visit http://www.iacapps.com

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Alana Clement
GlobalWide Media
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