Snaptrends Announces New EU-US Privacy Shield Certification

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Snaptrends Is the Only Social Media Intelligence Platform Certified by both TRUSTe and EU-U.S. Privacy Shield

We are committed to ensuring that online privacy standards are not only met, but exceeded; and we are equally engaged in helping our customers stay in compliance with privacy laws around the world.

Snaptrends, the global leader in location-based social media insights, has met the highest standards of security required to be both TRUSTe and EU-U.S. Privacy Shield certified. Brian Prokaski, Snaptrends’ Chief Revenue Officer said, “We are committed to ensuring that online privacy standards are not only met, but exceeded; and we are equally engaged in helping our customers stay in compliance with privacy laws around the world. Safeguarding the intelligence our platform gathers for clients is one of our highest priorities.”

A sophisticated platform used by a broad array of industries to cut through the clutter of social media and hone in on relevant geo-social information, Snaptrends equips clients with the data and analysis they need to make more informed decisions. Currently, Snaptrends is the only social media intelligence platform that has gone through the rigorous testing and scrutiny by privacy authorities to obtain the EU-U.S. Privacy Shield certifications. The company recently renewed its previously obtained TRUSTe certification.

Prokaski believes that having these certifications provides Snaptrends clients with a distinct competitive advantage since the EU continues to crack down on invasive practices engaged in by internet companies around the world. “Our clients can search social media data with true peace of mind, knowing that they are in compliance with relevant US and international privacy laws,” said Prokaski.

Eric Klasson, CEO of Snaptrends said, “We follow to the letter of the law the comprehensive privacy principles set forth by both TRUSTe and the EU-U.S. Privacy Shield. Those organizations set the standards for online data security and being certified is no easy task. Your company must demonstrate that your apps, processing services, Cloud and SaaS platforms meet all security requirements for transferring information throughout the world. That’s a lot of ground to cover with no margin for error, so we’re proud of our certifications, especially since we are the only geo-social monitoring platform certified under EU-U.S. Privacy Shield today.”

The EU-U.S. Privacy Shield is the recognized government authority in data protection, and was designed by both the U.S. Department of Commerce and the European Commission to equip companies worldwide with a way to comply with data protection requirements when transferring personal data across borders. TRUSTe is the leading authority on global Data Privacy Management (DPM). The organization empowers companies to comply with privacy laws and safely collect and use data across all channels.

Snaptrends has also self-certified with the US Department of Commerce and is the only location-based social media intelligence platform that has Export Credentials. As such, the program cannot be sold or distributed to countries, persons, or entities that have export restrictions placed upon them for anti-terrorism or national security reasons. Snaptrends has its own ECCN commodity classification number that establishes the level of export control. The ECCN number for Snaptrends is 5D992-B.

"While Snaptrends is the world leader in discovering, analyzing, and sharing information from online social activity around the world, we are also the leader in ensuring that such information is collected in a manner that protects the privacy of those who engage in social media,” said Klasson. “Our certified adherence to privacy laws in the US and EU make Snaptrends the only real choice for social media intelligence on a global basis.”

About Snaptrends
Snaptrends provides actionable location-based social media insights and predictive analytics. They help organizations in any industry harness the power of social media. Snaptrends’ patented software allows for the quick identification of trending topics, key influencers and relevant conversations across a broad array of social networks. Featuring easy-to-use tools that allow users to discover, analyze and share social media data, Snaptrends is changing the way organizations can view and extract value from social media.

Founded in 2012, Snaptrends is a private company tucked in “Silicon Hills,” the rolling hills surrounding Austin, Texas. At the intersection of two hot industries – cloud-technology and social media, Snaptrends is the leading provider of location-based social insights to industries worldwide.

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