Carpet One Floor & Home Launches Redesigned Website

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Carpet One Floor & Home, North America’s leading flooring retailer, has launched its newly redesigned responsive website with a customer-centric focus. New tools featured on the Carpet One Floor & Home’s redesigned site include: SelectAFloor Finder, Compare Tool, Flooring Guide and Room Visualizer.

Carpet One Website

Carpet One Floor & Home's newly designed website.

Carpet One Floor & Home, North America’s leading flooring retailer, has launched its newly redesigned responsive website with a customer-centric focus. The updated, interactive platform houses new and engaging content to create a customer experience that’s equally inspiring and informative. Designed to engage customers along the path to purchase, the site features new tools and resources to help a customer navigate from the first steps of gathering inspiration to the final steps of installation.

New tools featured on the Carpet One Floor & Home’s redesigned site include:

  • SelectAFloorTM Finder – Leveraging their proprietary in-store system, this engaging quiz quickly helps customers curate the vast flooring choices based upon their personal preferences and lifestyle.
  • The Compare Tool – Offers customers a dynamic, side-by-side comparison of flooring categories, along with a more detailed comparison between individual products from within the same category.
  • The Flooring Guide – A comprehensive collection of the most relevant questions and answers related to all facets of flooring, from the beginning phases of shopping through lifetime care and maintenance.
  • Room Visualizer – Allows users to upload an image from within their home and virtually try on different flooring products, to provide a better sense of how the flooring will look once it’s in its intended space.

“We’re aware that shopping for flooring is, by nature, a large endeavor. Not only is it a large purchase and a long-term investment, the process can feel overwhelming with the vast amount of choices among flooring type, style and color,” explains Eric Demaree, President of Carpet One Floor & Home. “The new features on not only help to narrow the customer’s search, but they provide clear, concise information in a manner that allows the customer to feel confident and well-versed throughout the shopping process.”

The newly launched site also hosts an updated inspiration section that takes customers beyond flooring, offering ideas and inspiration relevant to all aspects of interior design. Customers can search by room or design style through regularly updated collections of inspiring interiors, helpful articles and exclusive designer videos. Additionally, customers can visit the blog, where weekly posts cover topics such as flooring, home decor, cleaning and organization, current trends, exclusive designer Q&As and more.

An overarching asset of the restructured platform is the ability for customers to save, manage and share content. By registering for free, customers gain access to My Boards, a new feature that allows them to ‘favorite’ content found throughout the site including products, images, SelectAFloor Finder results, blog posts and more. The content saved within their boards can be used for personal reference and can be shared with a local Carpet One Floor & Home store. This enables customers to share their preferences and vision with sales staff. Content can also easily be shared with friends and family, outside of the platform, utilizing the social share icons found throughout the site.

“The new design enables interactivity and personalization,” explains Janice Jacobs, Vice President of Marketing for Carpet One Floor & Home. “The majority of customers come to our site with a common interest in flooring; however, they may be at different points in their path to purchase. Whether a customer is looking to learn, shop, or simply gather inspiration, we’ve created a seamless experience to be helpful and engage with them along the way."

Customers are encouraged to explore the redesigned site and sign up for a Carpet One Floor & Home account to start taking advantage of the interactive, new features.

About Carpet One Floor & Home

Carpet One Floor & Home is North America’s leading floor covering retailer, with 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow and Lees. They offer a unique customer experience with the exclusive SelectAFloor merchandising system that simplifies the shopping experience and The Beautiful GuaranteeTM, which guarantees that the customer will be 100% happy with their floor. Carpet One Floor & Home is also the home of the exclusive Healthier Living Installation system.

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Megan Michelakos
CCA Global Partners
+1 (800) 450-7595
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Carpet One Floor & Home
since: 03/2009
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