The IHC Group Acquires PetPlace.com, Premier Destination for Pet Parents

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Expanding its footprint and commitment in the pet health market, The IHC Group (IHC) today announced it has acquired the assets of http://www.petplace.com (PetPlace), including subscribers and its social media outlets in a transaction effective October 1, 2016.

The IHC Group acquires PetPlace.com

IHC has been looking to further its commitment to the pet insurance space and we believe PetPlace is a perfect complement to that effort as we ramp up our distribution in 2017.

Expanding its footprint and commitment in the pet health market, The IHC Group (IHC) today announced it has acquired the assets of http://www.petplace.com (PetPlace), including subscribers and its social media outlets in a transaction effective October 1, 2016.

PetPlace attracts over 1,000,000 visitors each month as the popular web destination for pet parents concerned with their pet’s health and well-being. PetPlace’s content includes more than 10,000 veterinarian approved articles covering topics such as pet health conditions, breed information, behavior and training, medications and general wellness and care. Since its launch in 1999, thousands of pet parents have subscribed to PetPlace to receive news and information important to them via email as well as through social media channels such as Facebook, Twitter and Pinterest.

“We are extremely excited to bring PetPlace into The IHC Group. The domain helps us expand a unique brand in the pet health market that not only includes the rich content that consumers desire, but also acts as an outlet for pet health insurance options to meet their needs in caring for their beloved dog or cat,” said Rick Faucher, President for the pet health division of The IHC Group. “IHC will continue to deliver timely information with key experts and entertaining content to PetPlace audience.”

IHC entered the pet health market in 2011 underwriting pet health policies with Independence American Insurance Company (IAIC). In just 5 years, IAIC is now one of the top 6 pet insurance carriers based on gross written premiums of over $40 million.

“IHC has been looking to further its commitment to the pet insurance space and we believe PetPlace is a perfect complement to that effort as we ramp up our distribution in 2017,” said David Kettig, Chief Operating Officer of The IHC Group and President of Independence American Insurance Company.

For more information on PetPlace or pet health insurance, please contact Rick Faucher at 602-395-7083 or Rick.Faucher@IHCGroup.com.

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About The IHC Group
Independence Holding Company (NYSE: IHC) is a holding company that is principally engaged in underwriting, administering and/or distributing group and individual disability, specialty and supplemental health, pet, and life insurance through its subsidiaries since 1980. The IHC Group owns three insurance companies (Standard Security Life Insurance Company of New York, Madison National Life Insurance Company, Inc. and Independence American Insurance Company) and IHC Specialty Benefits, Inc., which is a technology-driven insurance sales and marketing company that creates value for insurance producers, carriers and consumers (both individuals and small businesses) through a suite of proprietary tools and products (including ACA plans and small group medical stop-loss). All products are placed with highly rated carriers.

“IHC” and “The IHC Group” are the brand names for plans, products and services provided by one or more of the subsidiaries and affiliate member companies of The IHC Group (“IHC Entities”). Plans, products and services are solely and only provided by one or more IHC Entities specified on the plan, product or service contract, not The IHC Group. Not all plans, products and services are available in each state.

About Independence American Insurance Company
Independence American Insurance Company is domiciled in Delaware and licensed to write property and/or casualty insurance in all 50 states and the District of Columbia. Its products include short-term medical, hospital indemnity, fixed indemnity limited benefit, group and individual dental, pet insurance, and non-subscriber occupational accident insurance in Texas. Independence American is rated A- (Excellent) for financial strength by A.M. Best Company, a widely recognized rating agency that rates insurance companies on their relative financial strength and ability to meet policyholder obligations (an A++ rating from A.M. Best is its highest rating).

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Jeena Choi