be FITNESS Redefines Going to the Gym

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Delafield gym updates look and experience of fitness

The remodel of be FITNESS, the gym neighboring the Delafield Hotel, is well underway. Construction started this fall and is on track to finish mid-December. Plans for the renovation include an updated facility, better equipment and many new features tailored to fitness enthusiasts.

With the new features comes new membership levels with no contracts or annual fees and distinctive fitness spaces, including Rebel Circus Functional Training, Spiritus yoga, Group ef*kt group classes, Cycle Ward cycling studio, GRIT personal training crew, Trifecta triathlon training club and JoseF Pilates studio. “be FITNESS is designed to accommodate each individual through specialty gyms,” says Jeff Baker, General Manager. “We have developed workout trends that interest members and put them into one gym.”

Under the be FITNESS roof there will be a functional training gym, a state-of-the-art cycle studio, a Triathlon training area complete with a resistance pool, a yoga studio and much more. be FITNESS will offer Rogue Fitness equipment and six lifting platforms for weightlifting members. In addition to the fitness overhaul, the remodel includes a new and improved juice and fresh snack bar and renovated locker rooms.

be FITNESS is looking to redefine the gym experience, and as Baker puts it: “Our goal is to be a trend-setter in the fitness market, and we believe be FITNESS is the perfect place to start.”

Contact Information
be FITNESS (405 Genesee St., Delafield, WI) is conveniently located just off of I-94 between Milwaukee and Madison. For more information or a free tour, call 262-646-4727 or visit their website (

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