StreamSend: How to Rescue Abandoned Browsers with Email Marketing

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Tips to Win Back Site Visitors with Behavioral Insights and Marketing Automation

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Too many marketers overlook browse abandonment as a great way to reach out and create customers, despite a conversion rate triple that of welcome emails.

StreamSend tells agencies and marketers how to combine email marketing, marketing automation and behavioral insights to cost-efficiently address browse abandonment – when site visitors search, but don’t buy – and win those visitors back as customers.

“Too many marketers overlook browse abandonment as a great way to reach out and create customers, despite a conversion rate triple that of welcome emails,” said Dan Forootan, president of StreamSend Email Marketing. “The technology and processes are there to make it happen without a lot of hassle and cost.”

Browse Abandonment Campaign – How It Works

Challenge:
An apparel retailer sells clothing and accessories through its online store and noticed that, though website traffic is strong, many of their visitors are not being converted into customers.

Solution:
Monitor website user behavior and configure a workflow that engages with new and returning visitors differently.

In Action:
After the retailer sees that only a small portion of visitors are converting into customers despite strong website traffic, they create a workflow that will:

1. Monitor who is visiting the website

2. Segment unknown visitors and returning visitors

3. Engage on two levels:

  •     Unknown visitors will receive a pop-up with a discount coupon to capture their email address, giving the company the ability to continue marketing to those new website visitors.
  •     Returning visitors will receive a targeted email dynamically displaying products they have viewed - or related products - to bring them back to the website.

Find out more about how email marketing + marketing automation + behavioral insights = higher lead conversion into customers, check out Nine Ways Marketers Can Put Behavioral Automation to Work.

StreamSend
StreamSend is an award-winning digital marketing platform offering results-driven email and social media marketing, automated content curation and management, and behavioral automation.

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Jim McNulty
StandPoint Public Relations
+1 (508) 481-2024
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