Too many marketers overlook browse abandonment as a great way to reach out and create customers, despite a conversion rate triple that of welcome emails.
Sacramento (PRWEB) October 10, 2016
StreamSend tells agencies and marketers how to combine email marketing, marketing automation and behavioral insights to cost-efficiently address browse abandonment – when site visitors search, but don’t buy – and win those visitors back as customers.
“Too many marketers overlook browse abandonment as a great way to reach out and create customers, despite a conversion rate triple that of welcome emails,” said Dan Forootan, president of StreamSend Email Marketing. “The technology and processes are there to make it happen without a lot of hassle and cost.”
Browse Abandonment Campaign – How It Works
An apparel retailer sells clothing and accessories through its online store and noticed that, though website traffic is strong, many of their visitors are not being converted into customers.
Monitor website user behavior and configure a workflow that engages with new and returning visitors differently.
After the retailer sees that only a small portion of visitors are converting into customers despite strong website traffic, they create a workflow that will:
1. Monitor who is visiting the website
2. Segment unknown visitors and returning visitors
3. Engage on two levels:
- Unknown visitors will receive a pop-up with a discount coupon to capture their email address, giving the company the ability to continue marketing to those new website visitors.
- Returning visitors will receive a targeted email dynamically displaying products they have viewed - or related products - to bring them back to the website.
Find out more about how email marketing + marketing automation + behavioral insights = higher lead conversion into customers, check out Nine Ways Marketers Can Put Behavioral Automation to Work.
StreamSend is an award-winning digital marketing platform offering results-driven email and social media marketing, automated content curation and management, and behavioral automation.