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Middle School Moguls Dolls from GenGirl Media Inspire Girls To Dream Of Careers In Business, Technology And Entrepreneurship

“We are excited to launch our Middle School Moguls dolls at Target,” said Gina Heitkamp. “We have developed a line of dolls that encourage girls to think about future career goals and to pursue those interests now." said sister, Jenae Heitkamp

Gengirl Media announced today the debut of its new doll line, The Middle School Moguls, an exciting collection of dolls, books and online “edutainment” for girls aged 6-11, created to inspire and empower girls to embrace business, entrepreneurship and technology.

The Middle School Moguls doll line is the brainchild of mothers, business women and sisters, Gina and Jenae Heitkamp, who wanted to create a fun and engaging way for girls to learn about business, entrepreneurship and technology. They also wanted to create dolls that were less about fashion and beauty and more about brains and leadership ability.

The Middle School Moguls are four middle school friends, turned successful entrepreneurs at Mogul Academy— an unconventional school run by eccentric billionaire business woman, Sherry Rocketsmeller. Each with their own unique talents, the girls find themselves in a high-tech, fast-paced world of adventure as they work to build businesses, friendships and unforgettable fun!

“We are so excited to launch our Middle School Moguls doll line at Target,” said Gina Heitkamp. “We have worked hard to develop a line of dolls that encourage girls to think about future career goals and to inspire them to pursue those interests now. It is amazing to see this dream come to fruition!” said sister, Jenae Heitkamp.

The Middle School Moguls are as diverse as the girls who love them. Distinct in culture, personality and talents, the characters include: McKinley, the Business Boss; Sunny, the Coding Queen; Izzy, the Digital Diva; and Jada, the Graphics Guru. Middle School Moguls dolls are dressed modestly (but trendy) and have realistic body frames with natural features. Each doll is 11 inches tall, and comes with a “You Be the Boss” book and her own “business” accessory. The dolls are available for purchase at Target stores for approximately $19.99 - $29.99.

Each included “You Be the Boss” book puts the reader in the story by letting them choose their own adventure with four different endings. The books also come with highlighted terms to teach kids some entrepreneurship and technology terminology.

Founded in 2014 by sisters Gina and Jenae Heitkamp, Gengirl Media is passionate about inspiring girls to create, innovate, build and reach beyond their dreams. Middle School Moguls, the first product line from Gengirl Media, is a character-driven doll, book and online edutainment line for girls, ages 6-11. For more information, visit Middle School Moguls.

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Lisa McKendall
McKendall Communications
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