One Weekend Only: Suzhou Tourism Takes over San Francisco

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Featuring a Co-Hosted Evening at the de Young Museum and Sponsorship at Wharf Fest 2016

Humble Administrator's Garden in Suzhou, China

From Chinatown in San Francisco to the city of Suzhou in China, immersion in the rich culture of the Far East is an eye-opening experience. Suzhou Tourism invites San Francisco residents and visitors to the city alike to experience the “Venice of the East” through a series of activities open to the public on October 21, 2016 at the de Young Museum and October 22, 2016 at Wharf Fest 2016. As San Francisco is a major feeder market for China, Suzhou Tourism will engage and educate consumers throughout the weekend at these two interactive events, providing attendees with opportunities to learn more about the destination and engage with Suzhou Tourism on social media for the chance to win a trip for two to Suzhou. Travelers are encouraged to visit Suzhou Tourism’s website TravelToSuzhou.com, follow @VisitSuzhou on Instagram, Facebook, and Twitter, and converse with the destination using the official hashtag #TravelSuzhou throughout the weekend.

Located in San Francisco’s Golden Gate Park, the de Young Museum is an internationally recognized art museum and one of the city’s premiere attractions. On October 21, 2016, Suzhou Tourism will co-host ‘Friday Nights at the de Young Museum,’ an after-hours art “happenings” program that includes a mix of live music, dance and theater performances, film screenings, and more. From 5pm to 8:45pm, event attendees will be invited to transport themselves to the “Venice of China” through a photo-booth experience and take a picture or two ‘in’ Suzhou. Attendees will be encouraged to share their photos on social media. Tickets are still available, and for more information about the de Young Museum and this event please visit deyoung.famsf.org/programs/fridays.

The following day on October 22, 2016, Suzhou Tourism will participate in one of San Francisco’s top cultural events as a gold sponsor of Wharf Fest 2016 at Fisherman’s Wharf. The Fisherman’s Wharf district is the number six top attraction in the United States based on visitation and home of the iconic annual Wharf Fest. Event attendees are invited to stop by the Suzhou Tourism booth for the opportunity to learn about the destination and enjoy complimentary samples of green tea from the Suzhou region. The street fair is open to the public from 11am until 5pm. For more information about Wharf Fest including event location and ticket details please visit http://www.visitfishermanswharf.com/events/wharf-fest.

These events are supported by Suzhou Tourism’s 12-month social media campaign that launched in June 2016 - "A Curated Look at Suzhou's Arts & Culture - No Visa Required" - focused on Suzhou’s rich history of art and culture. Targeting North American travelers, the program includes content creation, online contests, consumer engagement, offline events, interactive online videos, and influencer partnerships all aimed at increasing visibility and awareness for the destination across various digital and social media platforms.

About Suzhou
Suzhou, the "Venice of China," is known for its elegant stone bridges, canals, flowing water, and noteworthy architecture. Located in the center of the Yangtze River Delta, approximately 60 miles west of Shanghai, Suzhou is one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. The city boasts the beautifully manicured Classical Gardens of Suzhou, many of which have been designated a UNESCO World Heritage Site. Each year, millions of tourists travel to Suzhou to experience the destination’s more than 400 attractions, ranging from pagodas and temples to historical districts and world-class museums. As the largest industrial city in China, Suzhou continues to develop, such as the Suzhou Industrial Park (SIP), which boasts five-star hotels, the iconic Lake Jinji, and Asia’s largest Ferris Wheel.

Travel to Suzhou is easily accessible via three convenient area airports with non-stop flights from North America: Shanghai Hongqiao International Airport (SHA) offers bullet train service to Suzhou, which is approximately a 50-mile, 30-minute trip; Pudong International Airport (PVG) is approximately 65 miles from Suzhou, an hour and half drive; and Sunan Shuofang International Airport (WUX) is approximately 14 miles from Suzhou, a 30 minute drive.

For more information on Suzhou please visit http://www.TravelToSuzhou.com, follow us on Instagram @visitsuzhou, Twitter @VisitSuzhou and like us on Facebook at Visit Suzhou.

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Robert Einhorn
PHG Consulting
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