Boosterthon Fun Run Partners With Character Counts! to Provide The Premier Character Education Program For Schools

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Nationwide Partnership to Benefit 1,900 Schools During Character Counts! Week October 16-22 & Throughout the School Year

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The Boosterthon Fun Run, America’s leading elementary school fundraiser, has teamed up with CHARACTER COUNTS!®, the nation’s most popular and effective youth development program, to provide an elite character education program to more than 1,900 schools across the country. This collaborative partnership leverages the strengths of each organization, allowing schools to experience a unique pairing of high-production storytelling with a 25-year researched-backed character framework.

“For more than 15 years, our fitness, character and leadership fundraising program has wowed schools and made a lasting impact on students,” said Chris Carneal, president and founder of Boosterthon. “Collaborating with CHARACTER COUNTS! serves our clients even further—by continually offering the most effective and engaging character education program available.”

This year’s Boosterthon character theme is Backyard Box Office, a movie theme all about making a difference. It integrates 20 CHARACTER COUNTS! lessons and gives students a step-by-step blueprint to changing the world. The engaging video series showcases five kid difference-makers dedicated to improving others’ lives.

The difference-makers featured include Aidan Thomas Hornaday, founder of the non-profit AidanCares; Connor Ford, who created Spirit, an app that increases school engagement; Alex Triestman, founder of Brickshare, a system to share Lego bricks with kids who are unable to afford them; the developer of anti-cyberbullying app ReThink, Trisha Prabhu; and Guinness World Record-holder Winter Vinecki, who is the youngest person to run a marathon on all seven continents.

With more than 25 years pioneering character education in schools, CHARACTER COUNTS! has helped thousands of schools create a positive school culture improving the character and behavior of millions of children. Every year since 1995, their program has been officially recognized and endorsed by the U.S. Senate and The President of the United States during “CHARACTER COUNTS! Week.” This year’s CHARACTER COUNTS! Week will take place October 16 through October 22.

“This partnership with Boosterthon provides us a unique opportunity to blend the “Six Pillars of Character” with the annual theme of the Boosterthon program to give the schools a year-long activity that improves school climate and helps students become better kids”, said Jeff McMurdy, Director of CHARACTER COUNTS!

Boosterthon will serve more than 1,900 schools in 37 states during the 2016-17 school year, and it has served more than 4 million students across the U.S. since it was founded in 2001.

For more information on this partnership or how to bring Boosterthon to your school, please visit boosterthon.com.

About the Boosterthon Fun Run
The Boosterthon Fun Run is a national fundraising program that promotes fitness, leadership, and character and partners with more than 1,900 schools each year. Since its founding in 2001, Boosterthon has raised schools more than $150 million and reimagined an industry that relied on students selling products door-to-door. Through Boosterthon, students benefit from a fun, interactive program that makes a positive impact on schools and develops leaders. On average, Boosterthon Fun Run schools increase profits by 70 percent compared to traditional product-sale fundraisers. For more information, visit boosterthon.com.

About CHARACTER COUNTS!
CHARACTER COUNTS! is the most popular and widely used character education program in America. For the past 25 years, thousands of schools have annually used the lessons taught in the “Six Pillars of Character” to improve school climate. The program integrates with any classroom curriculum to enable the school to create a common language using the six pillars that becomes part of the DNA of the school. This creates an environment that also improves student behavior and helps kids become better adults. For more information, visit charactercounts.org.

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Brandon Patrick

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