Tel Aviv, Israel (PRWEB) October 13, 2016
Leading in-game adtech firm, Woobi, with offices in London and Tel Aviv, has today announced the appointment of a new Chief Technology Officer, Keren Ramot.
Based in Tel Aviv, Keren’s primary responsibilities include overseeing current technology and development, as well as leading Woobi’s future innovations in the space of in-game brand advertising. Keren, who has over ten years’ experience in the technology industry, previously held senior roles with some top names in the industry, including eBay, ICQ, Sundaysky and Disney.
This marks a significant move in the technology industry, with Woobi being only one of a handful of companies in the global tech industry to appoint a female CTO. Woobi now has a female CEO, CTO and CMO, so three of the top six senior positions at the company are held by women.
Woobi’s award winning technology allows brands or games to engage with players by reacting to significant moments during gameplay. Its technology enables brands to become a part of the gaming experience, creating a deeper brand affinity, and it enables game developers to benefit from superior monetisation capabilities.
“We are delighted to announce the appointment of our new Chief Technology Officier, Keren Ramot. Keren’s unique experience within the technology sector will add a new dimension to our offering and enhance our capabilities across the board. While there is lots of pressure within the technology industry around gender equality and ethnic inclusion, at Woobi we consider this a non-issue. We select extremely talented people based on their experience, relevance to the role and capabilities to lead our company forward. At Woobi, we are committed to ensuring that we provide the best possible way for advertisers to reach their target audiences through in-game advertising. Keren’s experience will feed into our differentiated capabilities and allow us to continue revolutionizing this space for brand advertisers, app developers and game publishers,” said Chaya Soggot, Woobi CEO.
Woobi creates user engagement opportunities through in-game advertising. Our award winning technology allows advertisers to engage with players by reacting to significant moments during gameplay, enabling brands to become a part of the gaming experience, creating a deeper brand affinity, and game developers with superior monetization capabilities, a stronger user base, improved retention and long-term user LTV.