Smith & Jones Publishes 2017 Hospital Marketing Trends White Paper

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Download the white paper today and start preparing for the evolving world of healthcare.

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The white paper highlights marketing strategies and tactics brought on by changes in consumer behavior, high-deductible health insurance plans, and new technology.

Hospitals and health systems that target niche audiences and help patients make healthier choices will get ahead of the competition in 2017. Smith & Jones leveraged this insight and more to create their latest white paper, Top Ten 2017 Hospital Marketing Trends.

Available on the Smith & Jones website, the 2017 top trends white paper was developed through in-depth research and internal interviews. The white paper will help hospital marketers stay ahead of the curve by detailing popular trends such as writing content for voice command search or targeting smaller audience groups to gain quality leads.

“The 2016 trends white paper was all about convenience and relevance. Although the consumers' need for instant gratification is still at an all-time high, population health and new technology are reshaping how we market to consumers,” CEO Mark Shipley said. “This white paper addresses these challenges and helps us understand what we need to do to adapt.”

The white paper highlights marketing strategies and tactics brought on by changes in consumer behavior, high-deductible health insurance plans, and new technology. Download Top Ten 2017 Hospital Marketing Trends today and learn about the trends that will shape how you plan for the upcoming year, including:

  • The patient experience
  • Customer relationship management
  • Digital advertising 3.0
  • 10x video

About Smith & Jones

Smith & Jones is the marketing communications agency exclusively focused on helping hospitals and health systems outsmart their competitors. We imagine an America where healthcare is truly personal, where everyone has local access to a superior customer and clinical experience, and as a result, people live healthier lives. We contribute to that vision by helping our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Together, we change the outcomes.

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Caroline Murray

Mark Shipley
@smithandjones1
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