SAS a Leader: Gartner 2016 Magic Quadrant for Digital Marketing Analytics

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Governance, flexibility and predictive modeling for marketers propel SAS® Customer Intelligence success

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A customer’s personal experience with a brand is increasingly linked to loyalty. That’s why brand marketers must ensure consistency and personal touches, whether that customer is online, in-store, on a mobile device – or all three. SAS® Customer Intelligence helps marketers pivot their digital business strategies away from campaigns and toward the customer. And for the second consecutive year, SAS is a Leader in Gartner’s October 2016 Magic Quadrant for Digital Marketing Analytics.

“As marketers evolve to be proficient in more complex and intertwined touchpoints with the customer, digital marketing analytics must also evolve,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “Predictive analytics – where SAS excels – enables marketers to anticipate customer expectations as early as possible so they can create more compelling experiences.”

In addition to being positioned the highest in ability to execute, SAS believes its recognition is based on:

  •     Predictive modeling. To help marketers better understand their customers across all channels, SAS Customer Intelligence offers users a variety of tools including data mining, text analytics, forecasting and optimization.
  •     Governance. SAS Customer Intelligence is both user-friendly and data-friendly, and well suited for marketers, analysts, IT staff and data scientists alike.
  •     Flexibility. Data can be managed and presented in a variety of ways, meeting the unique needs of the user as well as the project.

Through a comprehensive digital marketing analytics suite, SAS helps marketers address the full digital marketing analytics life cycle from data collection through to measurement. SAS’ next-generation solution, SAS Customer Intelligence 360, digs deeper into digital by allowing marketers to consistently create and manage a personalized customer experience that keeps consumers coming back to the brand.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2016 SAS Institute Inc. All rights reserved.

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Ashley Binder
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