Former Omniture VP David Carr Joins ObservePoint As Chief Technology Officer

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Technology Development Veteran Becomes CTO to Drive Development and Guide Strategy as ObservePoint Continues to Expand into the Enterprise Market

“At heart, David is a true technologist, but he is also a proven strategist and general manager with extraordinary vision, David never loses sight of the customer and maintains a hyper focus on delivering premium value to each and every one of them.

Today, ObservePoint announced the appointment of David Carr, former VP of Engineering and Operations at Omniture, as Chief Technology Officer.

Carr joins ObservePoint after a successful career leading the technical vision and development for several other respected organizations, including Vivint where he served as VP of Enterprise Applications and VP of Software Development; Larry H. Miller Group of Companies where he performed as CIO; previously mentioned Omniture; and, most recently, at Zumint where he led as CTO.

“We are thrilled to add David Carr to our leadership team,” said Rob Seolas, CEO of ObservePoint, “David brings a unique blend of experience spanning over 20 years of marketing and web technologies, with a specific emphasis on SaaS. He has a proven track record of staying ahead of emerging technologies and a deep expertise in web and mobile application architecture and development, and this experience will play an integral role as we continue to expand ObservePoint’s data governance offerings to the market.”

ObservePoint is the leading provider of automated web tag and mobile app analytics validation solutions for enterprise organizations. With the addition of Carr to the team, ObservePoint plans to further develop the comprehensive, automated data governance solutions that data-driven organizations need to ensure they are collecting quality marketing data.

As a respected leader with years of experience, Carr has created strategic growth by focusing on a customer-centric, operational approach.

“At heart, David is a true technologist,” Seolas commented, “but he is also a proven strategist and general manager with extraordinary vision and operational expertise, David never loses sight of the customer and maintains a hyper focus on delivering premium value to each and every one of them.”

Carr joins Seolas and other ObservePoint leaders, including John Pestana, analytics pioneer and co-founder of ObservePoint and Omniture.

“I'm very excited to have the chance to work with David again.” said Pestana, “David was an invaluable resource at Omniture, where he was integral in driving critical technological growth, and I'm confident he will prove to be just as important to ObservePoint, our strategy and our customers.”

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssuranceTM technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information, visit http://www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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Chelsi Linderman
ObservePoint
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