Yummly Beefs Up Content, Gives Users a Personalized Shopping Experience

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Leading smart cooking app for iPhone, iPad and Apple Watch integrates with Amazon to improve kitchen tool shopping creating the ultimate personalized food experience

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Matched with our deep understanding of food and tastes, we are able to serve up personalized content and tools when and where our users want it- becoming their “one-stop shop” for everything in the kitchen.

Yummly (http://www.yummly.com), the leading platform for personalized recipe & cooking resources, today announced an update for iPhone, iPad and Apple Watch users. The massive release includes a cornucopia of new content to inspire users in the kitchen. Users will now have a personalized shopping experience where they can discover and purchase a curated array of products based on the recipes they plan to cook. Reacting to the explosion of interest in cooking videos, Yummly has also launched personalized video discovery directly into users’ home feeds, enriching their food inspiration experience.

“We are thrilled to bring these new features to our users, especially showing them the tools they need to get food on the table,” said Ankit Brahmbhatt, Head of Product at Yummly. “Matched with our deep understanding of food and tastes, we are able to serve up personalized content and tools when and where our users want it- becoming their “one-stop shop” for everything in the kitchen (from inspiration, purchase, and consumption).”

This new update includes everything users love about Yummly as well as iOS 10 specific features, including:

--More content beyond recipes: Yummly has added more than 12,000 videos and articles to the iPhone and iPad app

--A personalized shopping experience: Using its deep understanding of recipes and preparation steps, Yummly will serve users a collection of products based on a recipe they are viewing and trending food topics all tailored to their taste preferences. Yummly presents the highest rated, most relevant and best quality kitchen tools complete with rich product details and even other recipes they can use with that tool. Through an Amazon integration, users can make a purchase right within the app.

--Find your favorite publishers: Users will now have the ability to discover profiles, so they can explore recipes from other users, popular blogs and the brands they love.

--Homescreen widget for the perfect recipe: Users can access the perfect recipe tailored to your taste from any widget screen, or using 3D Touch on iOS 10. The widget will serve users up one perfect recipe option on their homescreen at all times, based on a variety of factors like location, time and personalized to their tastes- without unlocking their phone!

--Upgraded Apple Watch compatibility: Yummly has upgraded compatibility to watchOS 3 to provide significant performance and load time enhancements to get access to personalized recipe inspiration.

"Yummly serves up a highly personalized user experience and has allowed millions of cooks to discover our recipes," said Richard Martin, Editorial Director of foodrepublic.com (http://www.foodrepublic.com). "We look forward to adding more content recipes to our profile so that users can use it as a home cooking resource again and again."

“These new features are just one step in the direction to expand our offerings to our users and we look forward to continuing to innovate and improve personalization to help people in the kitchen every step of the way,” said David Feller, founder and CEO of Yummly.

This update will be available today for iPhone, iPad and Apple Watch users. By the end of the year, Yummly will roll these new features to Android.

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About Yummly
Yummly is the smart cooking sidekick and leading platform for personalized recipe & cooking resources. From recipe recommendations to handy tools and helpful videos, Yummly has everything needed to improve life in the kitchen every step of the way. The company uses patent-pending technology and proprietary data to understand food and taste, making it the best source for recipes tailored to specific taste preferences. Headquartered in the heart of Silicon Valley, Yummly is backed by Bauer Venture Partners, Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O’Neill (SVP of Global Sales & Services, SurveyMonkey). For more information, visit http://www.yummly.com.

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Shelby Busen
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