By mapping the genome of human emotion, we have been able to leverage big data and analytics to determine the most important, and most unique emotions that influence purchasing behavior across multiple industries
SAN FRANCISCO, CA (PRWEB) October 14, 2016
Motista, the leader in predictive intelligence for Emotional Connection, announced today that its CEO, Scott Magids, will give a presentation on using “emotional connection” as a predictive metric at this year’s CFO Rising West Summit. The event, to be held in San Francisco on October 20 and 21 at the InterContinental Hotel, brings together leading finance professionals to discuss and learn about new processes for CFO innovation, analytics, and strategy.
Magids’ presentation, “Emotional Connection: A Predictive Metric for CFOs,” will take place on October 20. Attendees at this presentation will learn first-hand how Motista’s predictive intelligence ties emotions to profitable behaviors, enabling accelerated growth for businesses. In addition, Magids will discuss best practices for measuring and implementing emotional connection as a KPI.
“Growth is hard to achieve for companies across industries,” said Magids. “Many business leaders find themselves today in an environment of minimal differentiation, with customer satisfaction being a cost of entry, and any innovations they do create being rapidly replicated by competitors. This summit explores the evolving role of the strategic CFO, and how they are going beyond traditional strategies to leverage predictive intelligence to reignite growth,” said Magids. “These leaders are adapting to new market realities, and looking beyond traditional metrics. It is now possible to quantify the emotional connection customers have with brands, and CFOs can accurately predict growth and make strategic decisions based on emotional connection intelligence.”
Motista’s “Emotional Connection Score” accurately predicts higher customer value, and is a groundbreaking metric that has been featured in several business publications. Most recently, Magids’ article, “Emotional Connection: A Predictive Metric for CFOs,” was featured in CFO Magazine, where he outlined specific examples as to how companies have achieved measurable growth by focusing on this predictive metric.
“We have discovered a noticeable difference between what is described as a “highly satisfied” customer and one who is emotionally connected,” said Magids. “By mapping the genome of human emotion, we have been able to leverage big data and analytics to determine the most important emotions that influence purchasing behavior across industries. Measuring and improving the emotional connection consumers have with brands represents a significant opportunity for CFOs to grow customer value, and in turn, revenue and profit.”
Motista’s predictive intelligence enables business leaders to accelerate growth by activating Emotional Connection. Using big data that ties emotions to behaviors, Motista delivers solutions that generate up to 100% gains in customer value. Leaders in retail, packaged goods, technology, financial services, healthcare and hospitality use Motista’s predictive intelligence on Emotional Connection to target and acquire more profitable customers, significantly increase customer lifetime value, and position their brands for growth and differentiation. With top-lines stagnant in most categories, Motista’s clients are accelerating profitable growth by activating Emotional Connection. Please visit http://www.motista.com to learn more.