Mission Restaurant Supply Announces Rebranding

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Foodservice industry leader, Mission Restaurant Supply, introduces a new logo and tagline.

Texas-based foodservice dealer Mission Restaurant Supply has rebranded after 28 years in business.

The news marks a strategic and long-awaited advancement for the company. Since its founding in 1988, the business has grown from selling and leasing commercial refrigeration and ice machines to becoming a leading restaurant equipment and supplies dealer with a full menu of in-house services. With this growth came the need for a more intuitive and contemporary logo and brand message.

“It became apparent that we’d outgrown our logo over the years,” says Sallie Lewis, Mission Restaurant Supply’s Marketing Manager. “We realized it was time to modernize the brand and roll out a fresh look that more effectively revealed what we do.” The company moved from its signature snowflake - a tribute to its ice and refrigeration past - to a crossed utensil with strong, structural lines. Transformational yet timeless, the logo speaks directly to the company’s foodservice trade.

Additionally, a new tagline, “Your Kitchen Is Our Passion,” communicates the brand’s enthusiasm for the kitchens they outfit and the customers they work with. These changes come a year and a half before the company’s thirtieth anniversary in 2018.

About Mission Restaurant Supply
Mission Restaurant Supply is a leading foodservice equipment and supply dealer in Texas. The family-owned company also operates a bid contract department, an engineering design team, a custom metal fabrication shop, an e-commerce store, and six Texas showrooms with Leasing and Service Departments in San Antonio, Austin, Corpus Christi, McAllen, Fort Worth and Dallas. For more information, visit http://www.MissionRS.com or call 210-354-0690.

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Sallie Lewis
since: 05/2009
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