Women Take Charge of Britain's Wall Decorations

Share Article

A new survey by Best4Frames reveals that women tend to take the lead in deciding what is displayed on the walls of their homes. And men are happy to let them.

Woman guides man in hanging picture in new home

Best4Frame's study suggest women tend to take the lead in deciding what is displayed in the home.

It’s always fascinating to understand the decision making process. What people like to display in their homes and why.

A new survey by UK based picture framing specialists Best4Frames has revealed that when it comes to the imagery, artwork and photography displayed on the walls of British homes, some tastes are definitely more equal than others - especially if they’re female.

For example, when asked ‘How much do your own tastes affect your decisions when selecting what to hang in your home?’, 47% of female respondents said they based their choice entirely on their own tastes. That’s compared to only 32% of men - 25% of whom graciously claim to be ‘entirely respectful’ of the tastes of those they share their home with in deciding what to hang.

Family Photographs

Women are also super keen on family photographs - 70% displaying them versus only 62% of men. Strangely, further research revealed that men are more likely than women to actually want family photography in most rooms, but for some reason their walls are more likely to be family-photo-free. Nervous perhaps that family photos aren’t really a ‘guy’ thing?

Says Rob Stuart, MD at Best4Frames, “It’s always fascinating to understand the decision making process. What people like to display in their homes and why. The better we understand the better we are able to give people the kinds of products they really like.”

Whether it’s because women more confident in their tastes, more knowledgeable perhaps, more in tune with the overall home aesthetic or whether it’s simply a case of men not being that bothered in comparison, it’s hard to say.

“What we can be certain of”, says Rob, “Is that now we know how most photo and artwork decisions are made, and who makes them, we can target our efforts with an even sharper focus.”

Mirror Mirror

Counterintuitively, perhaps, the report suggests that men are actually more likely than women to adorn most rooms with a wall mirror. Could this be vanity? Insecurity?

“A mirror is a safe choice to add to most rooms”, says Rob, “They can add light and make most rooms feel more spacious, after all. Perhaps the men in our study are attracted to these utilitarian benefits? Or maybe, lacking the portable mirrors carried by many women, men are more likely to pick a permanent, fixed solution.”

“But they’re hardly the most inspiring of decorations, reflecting back only what you put in front of them, which may be why many of the women we spoke to would prefer to decorate their walls with art and photography.”

Love is All You Need

More interesting than essential in the grand scheme of things what the report reveals as much as the ‘subtle but appreciable difference’ between the way men and women approach imagery, artwork and photography, is their shared love of it.

A shared love that’s now much better understood by the likes of Rob and his team at Best4Frames.

More details about the study performed by Best4Frames and the data they collected can be found at the Best4Frames Blog.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Matt Davies